Air conditioning "double" promotional campaign opened the curtains

2010 refrigeration year, the cumulative sales reached China air-conditioning 8194.96 million units, compared with a year-on-year increase of 40.97 percent.

Market capacity significantly increased and continued improvement of the environment, making the air conditioning manufacturers continued cold year 2011 full confidence, and the upcoming "Mid-Autumn Festival, national" double market became the focus of today's race. This reporter has learned that the chain giant suning, GOME, first-line brand Pescod, beauty, has started a comprehensive layout "double" promotions, a history of the longest and largest of the "double" market battle is guns rumbling.

Play big long "double" promo cards

Unlike in previous years, this year coincides with the Mid-Autumn Festival and the national day holiday, this is a vendor-double promotions innovation provides a rare opportunity, all major brands have played long promotional card.

According to the officials from Chi high air-conditioning, Chi-high will be 2010 from 22 September to 7 October, the "Chi-high 16 years juhui 16 days" large-scale promotional activities, 16-day Grand Huimin, created over the years the "double" promotional time span.

And suning has recently announced the mid-autumn day-double promotions from this weekend to October 8, the end is reached 20 days. Beijing guomei said, this week in Beijing guomei will mainly straight down, buy gifts, and other ways to drastically, Pratt and Whitney for building 2010 Beijing Mid-Autumn Festival, the most preferential feast day celebration-double.

"Energy saving" and "frequency" as the keyword (s)

2010 cold year opening date, air-conditioning market external environment will be further to improve, because of the country "energy policy" Huimin engineering, air-conditioning market competition focus remains focused on energy-efficient air conditioner, of which, the inverter air conditioner in Pescod, gree and other mainstream brand boosting, has become one of the air conditioning market competition.

It is learnt that the Chi-high "juhui 16 days" double promotions, one of the biggest highlight is the new "Super Inverter extreme" three kings, the products more energy efficient than 8.36 refresh world record, relative to the new national standard of the ordinary level 1 air conditioning energy efficiency and speed up to 56%.

And activities during any purchase specified packages, such as: three Super King cupboard + fixed, variable frequency hang-up General models for high-value $ Chi-5888 image log 32 inch LCD PC-TV machine (contains 365 set the image log on and People's Republic of China for thousands of Department of film and television films). And Chi-high series "national energy-saving air conditioning Huimin project" won the tender, the event is also available, hundreds of special quality, lowest discount low-6, range of wedding, new packages and group purchase combination heavyweight attack, that consumers enjoy the feast of the "energy-saving, frequency."

So, it is understood that not only the manufacturers, GOME, suning, etc are for energy-saving air conditioning and PWM inverter air conditioner promotion launched special preferential policies.

Promotional efforts unprecedented way diversity,

Because of this double holiday, easy to concentrate on consumer purchase, plus a "jinjiuyin 10" theory, the air conditioner manufacturer promotions give richer content and form.

This reporter has learned that Chi-high this double promotion activities also include "second killing" and "wedding gift" and "yonghui service", and so on.

Such as: couple with valid proof of purchase, and also other receive a value of 300 yuan's "perfect" wedding gift pack; while buy Pescod Ekon Po, health, Pearl, and other sections of the price of the product, the daily extreme on the first 15 seconds to kill the customers open, buy a channel send, colorful gifts as you; whether urban and rural, regardless of frequency set frequency, buy now, you can enjoy Chi high ' spare parts ' lifetime free replacement quality service commitments.

"Since 2005 till now, in addition to winning the national energy-saving product twice champion of Huimin, Pescod more constantly refresh speed EER 4.15, 4.75, 5.0, frequency conversion efficiency than 7.40, 8.36 world record.

This dual 16-day juhui, is to allow consumers to enjoy a variety of ways to Chi energy-saving advantages of high product and price/performance advantages. "Chi-high air conditioning related workplace who is expressed.