Air conditioning his rising positive fall decorating season difficult

Stores that value or temporarily difficult air conditioners down and may continue to rise slightly

Reporter yesterday from three major chain stores to understand the movements of the entire first half of the air conditioning is not satisfactory, since July the ushered in an unprecedented blowout, basic digestion of the annual inventory, but the value of all the air conditioner is also rising, a few short months, 600 ~ 1500 $ air conditioning has a rare find in me, and now 1800 $ affordable air conditioning also uncommon.

In home season approaching, sells the field called due to the special needs of home users, the air conditioning off or temporarily difficult to fall, and is likely to continue rising slightly.

Phenomenon

July heat detonates consumption blowout

Nearly 4 months after the depression, high-temperature heat detonates its first round of this year the weather air-conditioning consumption "blowout."

Air conditioning zouliang strength-regression sales pranced, some stores per weekend day around selling air conditioning 1000, individual models or even short of stock.

Fashion appliances and Dongguan GOME, since entering after July, overall sales volume rendering out air conditioning obvious growth trend, compared to the same period last year, an increase of 120%-150%.

In the manufacturers focus on main thrust inverter air conditioner this resource tilt stimulated, inverter air conditioner sales accounted for more than this in front of 1 to 2%, significantly increased from 3 to 6%.

From Dongguan suning sales statistics show that July flag next flagship weekend day sale air conditioning units, and thousands of other stores daily sales also in 50 to 100 units in the range, in which fixed-frequency and inverter air conditioner sales accounted for the first time than has been rewritten with 6: 4.

The marketplace, even into the early in August, the air conditioning performance or to the previous two years over the same period, more powerful, "growth pressure has no significant inventory."

Survey

Value higher than $ 1800 to find air conditioning

From depression to blowout, the air conditioning amplifier with subtle changes occurred, and along the way, increases to around 1000 Yuan.

Back in March to 5-month period, the market share for advance preemption, three major home appliance chain have launched a number of special fixed-frequency AC, consumers need only 600-700 $ can be small 1P, moving home, 1P air conditioning is very cost-effective.

So energy-saving air conditioning subsidies in June "shrink" and after the implementation of the new energy-efficient, some domestic small 1P and a constant speed of secondary energy 1P air conditioning have price rise to 5 to 15 percentage points, resulting in a previously by about $ 100 to $ 200, to sell the farm has end with uncommon 1000 $ air conditioning.

Sustained high temperature in July, the rapid rise in air conditioning sales, its price is one of the "rising tide", have exceeded $ 1400, 1500 Yuan mark.

In addition, the new branch, Chunlan few small 1P and air conditioning are maintained at 1P 1300 Yuan, 1400 Yuan price point to internal and external, the vast majority of small increases in fixed-frequency AC 1P to $ 1500 to $ 2000, and at least inverter air conditioner is more than $ 2500.

Press visit stores found yesterday, either set the value of frequency or inverter air conditioner are turning up to 1800 Yuan above, only a fixed-frequency AC at $ 1799, cheap air conditioning has been largely eradicated.

Forecast

Decoration on the occasion of the air conditioning off peak season to come down

Today, the weather has been getting cooler, air conditioning refrigeration year also has the full picture, its sales will inevitably be lower, the overall situation of the conversion is worth the coercion air conditioning down?

"And air-conditioning heat and cold air conditioning in season lead consumption habits vary, typically decorated ' air conditioning ' brand, functionality and appearance requirements are higher, more choice of warm and cold air conditioning and air-condition.

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Dongguan suning Planning Minister rush 璐 analysis that follows is about to enter the season of traditional decoration guanren, its price may be improved, the possibility of "down are not too big, and sells the field since the beginning of the week will be on shelves prototype will make synchronous adjustment."

Dongguan GOME also argued that, since the air conditioning energy efficiency improvements and technical upgrading, the possibility of low prices.

Several large chain stores that September is the main meal patterns and increase gifts, so consumers through single versus will buy some air conditioning more affordable, which saves a lot of expenses, ripe or organize home section and group purchase concert.