Beautiful air conditioning sales increased by 40% sharper

After seven days after, the air conditioning industry sales wars comprehensive national day golden week.

Among them, the beauty of the air conditioning to variable cupboard as "pioneer", with air-condition and constant speed at high efficiency air conditioning "green army", territorial conquests, dominated as the national day of air conditioning sales wars during the biggest winners. The beauty of the refrigeration appliance Group China marketing headquarters official said, "ten • a" seven-day period, the amount of air conditioning sales rose by 40%, of which, the beauty of the inverter air conditioner sales increased by 180%, the United States accounted for inverter air conditioner air conditioning sales ratio has reached 65% more data then hit an all-time high, inverter air conditioner sales is several times more than the competitors.

The beauty of the air-conditioner Cabinet machine-selling record

Air conditioning more and become a household essential appliances, air conditioning requirements increase, the price is no longer the only consideration, health, energy saving, stylish, and service more and become a key reason people buy.

Inverter air-conditioner as beautiful generalization of cold years 2011, will fully consider consumer experience, from product design to technical innovation, and other aspects will be further promoted. Sense of "ultra" comfortable frequency conversion technology, from "thermostat hottip, comfortable humidity, inside and outside mute" and other aspects of the new definition of comfort, as consumers create unprecedented experience, establish the beauty of frequency "more comfortable" market-oriented.

"In the opening of the new cold years, the beauty of the air conditioning is substantially ahead of, in particular the inverter air-conditioner in strong popularity of beauty, is very popular with consumers, its sales in the first round of the national day period ushered in.

"China marketing Headquarters officials told reporters that during the national day, consumers can not only be buying the special section of the beauty of the inverter air-conditioner, also enjoy a variety of forms of promotion such as" sweating and courteous, "" super low price buying "and" live draw "heart activity. Therefore, the beauty of the air-conditioner Cabinet machine sales accounted for more than surpassed cupboard for 30% of the total sales volume, and presents a strong growth momentum is gratifying.

Industry experts said that the US's inverter air conditioner with former phase market opportunities and market leader in this year's force pushing the popularity of frequency cupboard, purpose is to improve the quality of life for consumers, from comfort, energy efficiency and appearance, and comprehensively satisfies consumers for indoor environment and higher requirements.

Grasp the core technology impact inverter air conditioner 8 million sales target

As the air conditioning industry leaders in business, the beauty of air-conditioning with the industry's highest-frequency product quantity, the most extensive conversion product line.

Especially the new cold years main push for K, V, F, E four series of beautiful new air-conditioner Cabinet machine, its-free environmentally-friendly R410A, 10 Hz low frequency technology and fashionable design major superiority, greatly enhances the beauty of inverter air conditioner's comprehensive competitiveness.

In August of this year, the beauty of inverter air conditioner to 35% of market share for the second consecutive year, ranking the champion, consecutively inverter air conditioner market.

At the end of August, the US electrical release of the first half of 2010, the first half of the financial report shows the beauty of appliances income 390.25 billion yuan, an increase of 56.72%, of which, the air conditioning and parts revenue 258.55 billion, synchronous 39.85 percent. At this point, the beauty of the air conditioning business income and the growth rate has been fully surpassing other brands, became the first air conditioning industry.

It is understood that the 2010 cold years, beauty of inverter air conditioner of domestic markets has as expected more than 400 million units sold.

At the same time, in 2011 cold years, midea air-conditioner will impact domestic frequency 50% market share, thus making it occupies mark inverter air conditioner market in half.