Beautiful blank ice-wash high-end product group 11 hot new high

After a week of "fight", the golden period of electrical household appliances market "scramble" gunpowder, all home appliance brands have resorted to a "killer", the household appliances market and greeting another round of sales of the top.

Among them, the beauty of inverter air-conditioner, "where di Luo" high-end drum washing machines, refrigerators and star product combined with the "attack", "top technology, perfect quality, lower price" leader, won the consumer hot pursuit. Reportedly, during the national day of air conditioning, refrigerator and washing machine in the year-over-year sales growth reached 40%, respectively, 60% and 220%, growth situation is encouraging. Beautiful blank ice-wash promote high-end products popularity during the national day Golden Week, beauty of inverter air conditioner was the first action, then breaking industry price bottom line, push the inverter air conditioners, in particular the frequency of universal air-conditioner. "A" 10 • 7 days, beautiful air conditioning sales volume increased by 40%, of which, the beauty of the inverter air conditioner sales increased by 180%, the United States accounted for inverter air conditioner air conditioning sales ratio of up to 65%, frequency air-conditioner sales represent sales than cupboard 30% more data then hit an all-time high, inverter air conditioner sales is several times more than the competitors.

The beauty of the refrigerator is no weakness, the beauty of the refrigerator for three, door and door refrigerator's powerful lineup, air conditioners, washing machines and refrigerators "bombing" national day of the market, "high-capacity, high-quality, really enjoy" high-end refrigerator be consumers of hot pursuit.

National Day holiday period, sales increased by 60%, by the majority of consumers.

At the same time, the beauty of drum-type washing machines in "love is" series frequency washing dry-one new products to help out, national sales-on-year growth of 300%, as consumers are most concerned about brand of the washing machine.

Industry insiders said the first half of this year, the beauty of the washing machine drum popular strategy, Haier, Siemens, etc have gone, drum-type washing machines are prices for the same period dropped significantly contributed to this year's national day, roller hot.

According to suning appliance-related sources, the beauty of air conditioning, refrigerator, washing machine and a series of national promotions, a strong impetus to the high-end products: universal, by consumers, "a" 10 • the substantial growth of consumption compared to the overall sales volume by far.

Three major impetus for strong growth

It is understood that, as one of the leading home appliance industry, the United States currently has formed a air conditioning, refrigerator and washing machine three product groups, have complementary advantages, reflected the positive momentum of strong growth.

In the latest beauty appliances 2010 half first half of the annual report, company revenue 390.25 billion yuan, an increase of 56.72%, has become China's first brand of white goods.

It is understood that the air conditioning, refrigerator, washing machine products sales growth, thanks to three aspects:

The first was during mastering core technology, increase energy efficiency and low carbon beauty of high-end products popular dynamics, air conditioner, washing machine and refrigerator in each product line launched the technology that is most relevant to consumer demand and competitive price competitiveness of high-end products, energy-saving low-carbon, high-end product popularity and market restructuring, will play a positive role in promoting.

The second is the number of products of joint customers, effectively increasing the consumption of enthusiasm.

It is understood, since the beginning of this year, the United States continues to drive us with air conditioning, refrigerator, washing machine, little Swan washing machine and other products of the one-stop purchase, one-stop home maintenance, one stop service, innovative development model, consumers widely welcomed and acknowledged.

Third, increase the quality of protection, and elimination of consumer quality concerns.

April beautiful air-condition even announced that all products are all enjoying the "Decade of whole machine repair kits" policy, in may, for the beauty of the countryside refrigerator, launched the "repair" policy for 12 years, eliminating the worry of consumers, effectively enhance a brand reputation to promote sales of the product.