Construction/aux "products + marketing" dual engine competitiveness

In recent years, domestic air-conditioning industry maturing, competition from the product, price, market, and so a single tool, the enterprise comprehensive strength of the contest.

This is to promote the rational norms of competition in the market, also increases the enterprises to participate in market competition difficulty and pressure. In this case, the Oaks as domestic air-conditioning industry veteran troupes for consumers and businesses, the build up of the "product + marketing" dual-engine competitiveness. It is understood that, through the technical superiority, Oaks and constantly changing needs of the market, launched the fist type of product, technology, functionality, appearance, and other aspects, and grasp the development of the industry trend for home appliances to the countryside, trade-in, energy efficiency promotion three policy full radiation.

Build unique development mode

Currently, for the purposes of air conditioner industry of China, the market environment is complex and ever-changing business models, new development bottleneck.

How to build enterprise unique patterns of development in order to get rid of market economic and industry environment of growth trajectory, a separate price curve. How enterprise itself grows, the market and consumers to enjoy rich fruits from the development of enterprise. This series of questions and tests to Oaks as representative of domestic air-conditioning industry leader who is dictates how air conditioner industry of China, from manufacturing to create upgrade cycle and support.

At the same time, directly facing the dealer, proactive and flexible attitude to launch targeted marketing activities.

Including the introduction of energy-efficient air conditioning popularization of storm to level five-level price of air conditioning discounts and promotional products, also launched a universal-free inverter air conditioner, 000 it's buying, real frequency discounts, buy air liquid crystal and so on through strong marketing campaigns for consumers and increase support to the Distributor. At the same time, the overall increase brand awareness, and to invite the international superstar, advocacy, by establishing uniform frequency extension image, the implementation of the new round of brand promotion plan.

Lead conversion green era

Industry noted that industry groups price pattern, aux sailing, not only force pushing new frequency, etc., but also to maintain price stability, even promotions, maintaining price stability.

This undoubtedly will further establish the Oaks in the market's competitive advantage. At the same time, the Oaks also promotional content on in-depth, launched buy air-conditioner LCD, cell phone, cheap gifts, and products, price formation on the promotion of complementary.

In fact, the present, for domestic air conditioning business, only the first can lead.

It is only through the first force in order to be effective. Home appliance observers noted that the current domestic air-conditioning market pattern is the result of dynamic competition, which explains the dynamics of open competition in the market, opportunities for all businesses are alike, but need enterprise leader in diversity means.

Inverter air conditioner, as flat-panel TV alternative to CRT TV, you need a process.

Frequency inverter air conditioner and air conditioning competition over a certain period of time. However, this is involved in airconditioning enterprises will undoubtedly be an override market pattern, broaden enterprise commercial prospects of valuable opportunities.

Promote market maturity

In recent years, aux air-conditioning through differential strategy layout, quality East China, North China, and other strong regional market, positive radiation Northeast, Northwest, Southwest, South, and other important markets, established from a peer-to-face, from technology to product and from market to the industry of stereoscopic layout, to achieve a more stable development.

Urban and rural diversification of market structure, changing business and consumer demand, will give many domestic air conditioning business to bring more opportunities and commercial space.

For aux air-conditioning, and a number of enterprises, with the industry's energy efficiency upgrade, development will also get a new momentum and market space.

Only concerned about the market and consumers ' interests, can eventually get steadily in the market.

Oaks of this development logic or will in the future as more enterprises expansion type development, provide a wealth of experience and references. Ultimately, it will comprehensively promote industry strong and mature markets.