Hubei galanz appliances sales co., Ltd. General Manager speech cattle State seal

1. Introduction to character

He is a moving, he had still from gree camp to galanz's camp.

Join galanz camp, he spoke of "the spirit of the old cattle", a comprehensive layout Hubei precision farming. The seasons, just realized that the only constant is his galanz brand's resolutely and inflexibility. He left undertakings as his life galanz's biggest a pursuit, in order to do a melding of air conditioning, galanz has all the hard work and sweat, created from 2 million to $ 1 billion in sales. He is the Hubei galanz appliances sales co., Ltd. General Manager Mr. cattle State seal.

Cattle State seal

Second, the speech topic: "from gree to galanz brand growth story

3. marketing experience sharing

1, is insisting persistently never give up

Hubei household appliance market in particular air conditioning market is the industry's recognized as one of the "price basin".

There was a certain brand of Hubei Marketing Center Manager in air conditioning business magazine said: "do you want him to heaven, let him to do, your air conditioner in Hubei want him in hell, but also let him to do air conditioning" Hubei, figuratively Hubei air-conditioning market operating environment deteriorated. Plus we company inception galanz market infrastructure is weak, market planning, staffing, companies operating in the first year is a loss. In the next 2 years profit situation also poor, I thought had also changed. Is galanz group, group leader at the crucial moment to give us encourage encouragement, especially CEO beam total repeatedly encouraged and supported, gave me the courage to do the Hubei market, strengthened our doing the confidence of Hubei market. I am very clear remember to beam Anzeiger, I said a larger company losses in Hubei. beam total at the time told me that there is a loss not important, the key is to adhere to the market, market ready, what problems are solved. This fully reflects the Group's leadership on myself and the company's trust and Hubei province. Direction, confidence, galanz air-conditioning in Hubei market sales showed very positive development, the company also were registered in the Hubei province.

2, integrity management, effective protection of the interests of dealers

Dealer business confidence both air conditioning galanz comes from the benign development of brand long-term galanz expectations, but also from the brand to his benefit.

As well as on company integrity recognised. both the individual stages of policy formulation and price adjustments, or a season Festival conversion and new year opening policy on dealer inventory difference, Hubei company are fully taken into account and safeguard distributors reasonable profit space, Hubei galanz sales network to get a stable development. remember that once I find Wuhan industrial Hu total communication work, Hu always think now growing brand concentration, second-line brand development space is restricted, network stability is getting worse, but in fact we galanz channel network of rapid development in recent times there has been an expansion of the old sales outlets not loss, is attracting a new dealer franchise galanz sales team.

3. strive to do the pre-sale post-sale service work in sales

Do the pre sales services work mainly reflected in the models listed in the extension work.

For frequency Press new listing as an example, galanz frequency machine the first phase of the product after the listing of last year, in the sales process in product failure rate is high, plus the dealer-to-frequency machine installation and maintenance and lack of experience, leading distributors on galanz frequency machine results in a more negative effect. This year the frequency machine new listing before many dealers do not want to purchase. Because of the frequency machine in the proportion of the market sales, galanz frequency machine new products cannot be accepted by the dealer, frequency machine promotion will talk, will enable galanz air conditioning in the market competition to lose part of the initiative. To this end, the company in consultation with headquarters in Hubei workshop technicians, Service Center, Minister at Headquarters, the Organization of specialized personnel of mining galanz new frequency machine's many selling points, wide publicity to the dealer, and advance purchase of dealers in installation and maintenance in with General questions, write up a thousand words "galanz frequency machine installation and maintenance considerations, on the company's business staff for special training. And the boss on the dealer, after sales outlets all persons, including installation and maintenance personnel training in writing, the effective resolution of a frequency machine sales in a variety of problems, resolve the dealer-to-galanz frequency machine unhealthy view, making new frequency machine shipment and sales presents a good situation.