Opening March, Shanghai aux complete cold years 40% task

"8, 9, 10 3 months we have completed the 2011 cold years 40% of the task, from smooth opening to national retailers, multiple factors stimulated the quantity amount of promotion," aux air-conditioning Shanghai area heads noted that this results in the other market maybe not so bright, but highly developed in the household appliance industry, the joint venture brand exception strong Shanghai market, the domestic brands can occupy such a speedy action is unique competitive advantage.

We all know, a joint venture in Shanghai brand has always occupy a favorable position, especially chain stores, often dominate sales list.

Since 2010 cold years including aux, domestic brands from inverter air conditioner, impact on high-end products, the successful expansion of market share. After the first few years of accumulation, aux air-conditioning accurate seize market opportunities, and work together to promote healthy Jet Li, air conditioning, cold years 2011 to smart series inverter air conditioner as push, a strong attack on the high-end field. In solid traditional channel sales advantages while increasing the share of large chain stores.

It is worth mentioning that, as a first-tier cities in China, the Shanghai area appliances business forms extremely rich, in addition to large chain clouded, comprehensive Department store and supermarket is also highly competitive.

For special air conditioning sales seasons, aux air-conditioning off season launch buy air-conditioner LCD offers activities, strengthening the presence of the malls and the sale of the system.

Aux air-conditioning Shanghai official said, the Shanghai malls system not only in the local layout tightly, Jiangsu, the surrounding area has a large range of radiation.

In view of the relative cost of the system into the malls chain stores to low price system adjustment flexibility, enabling conditions, many domestic brands have increased the importance of the system. Although it is difficult to scale air-conditioning retail malls rival chain stores and supermarket system product pattern too low-end, but in the peak season is short, the extent of the outbreak to the apparent brand opens up new sales channels. Aux new cold years will increase the system's development, malls and rich cooperation model to upgrade offers.

In addition, Shanghai urban air conditioning market saturation, the suburbs become new opening point of the Oaks in the regional and local mainstream agents to further subdivide the market demand, dig.

Under the Oaks official responsible for the air conditioning in Shanghai, cold year in 2011 maintain existing market share basis, the Oaks almost on each agent have raised growth target of 30% on both sides of this manufacturer. With 10 cold years powerful offensive, aux Shanghai area rely on a strong marketing campaign headquarters and Jet Li advertising effect, the combination of Shanghai special inverter air conditioner subsidies, vows industry leader Ma "comes".