Openings 2010 beauty sales will exceed 100 billion

Recently, 2010 China's most valuable brand rankings published in Shanghai, beautiful to 497.86 billion brand value ranked six, brand value growth of 10% over last year.

As of 2010-August, midea group overall sales revenue exceeded 800 million this year, the beauty of group sales exceeded 100 billion is expected ahead of target.

Midea Group Chairman Mr enjoy living group 2009 year-end summary plan Conference noted, "the ' twelve ' reconstituted during five ' a beautiful '", by 2015, the beauty of planning a sales income of 2000 billion, aiming to enter the world top 500, to become the world's top five white goods, respected and reliable, with global competitiveness of enterprise groups.

Beauty related official said that in 2009, in the context of the international financial crisis, midea group continue to strengthen the brand-building efforts to brand and technology driven market, particularly in technical inputs, only spend $ 1300 a reward talent is evident in the last two years to promote energy-saving products, promote home appliances to the countryside such as family agriculture Huimin, beauty brand initiatives worth from this rising water, reputation has been further improved.

It is understood that in the energy-efficient electrical household appliances to the countryside and Huimin, trade-in policy, along with the beauty of the air conditioning in product sales, production layout, service innovation, energy efficiency upgrades in the overall lead the industry, especially the beautiful inverter air conditioner sales rank first in the industry's first long term, have two consecutive years of highest frequency champion, the market share reached 35%.

In April of this year, the beauty of the inverter air conditioner first launched the "Decade of whole machine repair kits" pledge, to realize the entire frequency air-free configuration and all adopt R410A eco-friendly alternative to traditional refrigerant R22 refrigerant, will not damage the atmosphere's ozone layer. The current market level of energy efficiency and the beauty of inverter air conditioner covers more than 80% has been exceeded.

American refrigerator product as the core driving force, through the implementation of the high speed growth.

In the high-end market, focused on creating the cover on the door, three, many door products where di Luo series refrigerator, storage technology, energy-saving technologies constantly upgrade, not only to launch more in line with the "low carbon" environmental trends 6F Almighty family of products, also offers a "fresh Tower system" multiple storage technique of multiple door products. In the field of household appliances to the countryside, beauty products and services a comprehensive upgrade of refrigerator, the 2010 us refrigerator offers the full range of energy-saving products, not only including minimum standards cycle power consumption is only 0.29 degrees of product.

The beauty of the washing machine to grasp the upgrading of industry trends, spearheaded the popularity storm, drum price will drum washing machines of this more a "green light" home appliances to more consumers, has aroused the buying country.

The beauty of the washing machine market share has achieved a doubling in the first half of this year, has become the industry's most talked about brand of the washing machine.

With the recent 2010 listed in the report results announced by product structure, beautiful success in air conditioners, electric washing machines and refrigerators product market share has achieved a breakthrough in the "quality", further enhancing the brand reputation, air-conditioning for the first time the top industry first, the US Department of the washing machine also promoted industry champions for the first time, the beauty of refrigerator further consolidated the industry the second position, and opened with a third name of gap, therefore, the beauty of electrical worthy to become the new King of white.

It is reported that China's most valuable brand is Rui Fu global rankings and brand assets appraisal co., Ltd. in Beijing, jointly conducted by up to 16 years of research, is China's earliest and longest a competitive industry and consumer research on the value of the brand.

100 years of global experience of the financial crisis period 2008 and 2009, China's most valuable brand in the United States twice, causing New York unveiled United States investors ' attention.