Tuesday, November 30, 2010

Stores listed prices do not depend on air conditioning spectrum dizzying number of "water"

Home appliances sold farm commodity prices have water, almost everyone knows, but how much water can be screwed, resorted to much effort to let the owner doesn't allow prices depend on the spectrum? recently, city air appliances online price department store prices, opened a air conditioning air-conditioning listing price and actual transaction prices between secret, some brand air conditioning, list price $ 5000, the actual price of only $ 3300-4500 — that is, consumers can cut 500 price — $ 1500.

Listed transactions only 4898, 3384

December 15, price Department publication of five stars, sinks, silver, suning and GOME urban several major home appliance stores, including air conditioning caijia gree, midea, five stars, Haier and Mitsubishi Motors, and other brands, covering dozens of brand models.

From the air conditioning price surveys, shopping list price and the actual sales price, there is a small space, can the owner doesn't allow the amount generally in range of $ 300 or more.

Gree two 3000 Yuan of air-conditioning, list price and the actual sales price difference is $ 300.

A KFR-35GW/K (35556) B1-N1 gree air conditioning, listing price of $ 744 economical: $ 496, price is only $ 3006; another KFR-35GW/K (35556FNDA-4) gree air conditioning, listing price, the price is only $ 3628 3200 Yuan.

The beauty of a KFR-35GW/DY-GC (R2), air conditioning, stock price, the price is only $ 3689 2780 element.

Careful analysis of each model listed price and the price difference, the higher the price is not listed, the greater the price difference with the price.

Gree a KFR-35GW/K (35550) FNAa-3 air conditioning, listing price, the actual price of $ 4898 only $ 3384, a difference of $ 1514; beautiful paragraph KFR-35GW/DY-GC air-conditioning, stock price, the price is $ 3636 2600 Yuan, a difference of $ 1339.

While Mitsubishi Motors a listed price PXE72VA air-conditioning, $ 15380, price $ 14800, post only $ 580.

However, the reporter noted that successful home appliances to the countryside of type air conditioning, listing prices and transaction prices are basically the same, only a Haier air conditioning, listing price than the price high of $ 100.

Three promotional links lead to different price difference

Why stock price and the price has a different post, what is wrong?

People in the industry, home appliances goods belong to negotiate the price of goods, listed by manufacturer in unified, maintain the same brand of uniform market image; however, the price of the individual sales of household electrical appliance stores and consumers prices, so that they are not completely uniform.

It was introduced, the air conditioning and other home appliances promotion involving more than one link, one manufacturer promotions, production enterprises to speed up capital return, will be staged promotions, sales of household electrical appliances marketplace due to market competition, competitors and promotion policies; third, specific indicators in order to complete a sales person, take out your own sales Commission subsidies to consumers.

Why the "household commodity prices are complex, it is because in these three different links in promotional reasons, sometimes there is only one aspect of marketing, sometimes three links and promotions, this can appear different actual transaction price.

It is understood that the urban household appliance market competition and incentive not only household appliance vendors compete for bargaining, or even specific promoters also use Sales Commission subsidies to consumers.

Industry insiders describe, in order to limit excessive price for malicious behavior, home appliances production competitive enterprises and home appliance stores settings the lowest sales amount, that is, if less than that amount, sales invoiced cannot be computer-entry system.

But some promoters to complete sales tasks, the Commission advances to consumers, for consumers to buy.

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