And not hidden by home appliances "trade-in" cheat patch

As the national electronics trade-in of pilot cities, in the pilot period, almost all of the finalists in Changsha city household appliance vendors are illegal behavior, involving many of the brand.

Changsha Municipal Bureau of Commerce a bit reluctant to disclose the name of responsible person so tell the business news ".

Yesterday, the leader in a telephone interview with reporter said, including the United States, suning, national chain home appliance sales enterprise and local retail enterprises are involved, the main practice is that when customers buy new electrical appliances but not providing old appliances, "the sales organization of the old appliance to ' fill in the blanks '.

"The source said such maneuvers as home appliance chain selling Enterprise" defects ", sales companies may not be directly involved in, but to expand sales scale, could breach" unchecked ".

Changsha Municipal Bureau of Commerce in understanding and related enterprise "greeting", most of the stores to stop the offending behavior, however, this phenomenon has not disappeared.

Not covert operations

In August of this year, Changsha Municipal Bureau of Commerce has the municipal districts of the Bureau of Commerce and appliances trade-in successful sales enterprises issued a "on the appliance trade-in customer complaints, media coverage of the circular, which referred, through the customer complaints and media reports and other feedback, find suning appliance (002024)-Changsha Wuyi square store, walking Street, and GOME, there are some storefront suspected irregularities arbitrage; SONY, Skyworth, TCL, and other brands are present violations.

Changsha Municipal Bureau of Commerce in the bulletin had been raised in the request for rectification.

In mid-September, the reporters in Changsha for SUNY, GOME, Tong Cheng and jiarunduo multiple stores for the unannounced visits to the investigation and found that there are multiple appliances brand trade-in almost no threshold, neither provides old appliances, even the ID card, residence booklet are not required to provide.

Shop at suning appliance Liuyang, reporter to customer identity in meiling, Haier, CHANGHONG, Skyworth, multiple counters.

In that there are no old appliances or local accounts, the reporter or have been entitled to trade-in means buy household appliances saying yes.

Sales staff told reporters that the best is the customer's own old appliances, if not, you need to pay a $ 100 processing fee for the purchase of old appliances.

Follow every TV set maximum subsidy of $ 400, which means even if the policy is not to provide your old appliance, you can still enjoy the maximum subsidy of $ 300, but this does not affect other concessions.

According to the household appliance trade-in implementation procedures (hereinafter referred to as the "rules") provides customers with trade-in way to buy household appliances, electrical household appliances sold old must be submitted, at the same time must be a local account and the related valid ID card in order to purchase new appliances when 10 percent of home appliances.

Arbitrage approach and diverse

"These operations to customers who have no losses, but also get tangible benefits; sales companies or by the operation of the enlargement to attract customers and promote sales.

But this is actually illegal operations in the down state of the policy of subsidies. "A bit Hunan electrical appliance sales industry evaluation road.

The approach provides customers with trade-in means buy household appliances for subsidies of up to £ 400 Yuan/Taiwan TV set, fridge (including freezer) 300 yuan/Taiwan, 250 Yuan/washing machine, air conditioning, 350 Yuan/Taiwan PC 400 Yuan/Taiwan.

Normally, sales business primarily through this subsidy policies to expand sales of effects, rather than direct access to subsidies, but once the illegal operation, of which the interests of the meal.

According to informed sources explains, if the sales personnel (or Enterprise) directly charged around $ 100 processing fee "of the" customer "purchasing" old appliances, his "earnings" to direct sales to customers than old appliances.

Especially like the "win-win" business (refer to enterprises with sales recovery double bid qualifications), greater operational space.

To the TV, for example, because as long as 14 inch above the old machine you can trade-in, it is the "cattle" specialized centralized acquisition of 14 inch TV set, the partial electrical appliances to sales people or businesses in collecting $ 100 handling fee "," often is in the hands of the party from cattle purchase old appliances.

Such old TV set prices generally 45 ~ 60 Yuan, as a result, through the "purchase" to get tens of dollars.

What is more, save the "purchase" link directly with the dismantling companies to dismantling enterprises pay according to the table, because it is set to "purchase", which is in the hands of the party from cattle procurement prices lower.

In the "purchase", the most common is "votes" that is, recovery of enterprises to provide recovery vouchers, selling enterprise store purchase old appliances, directly out of the voucher, which make the difference.

As a "win-win" enterprises, greater convenience, direct internal "votes". "Individual actions appalling, there is no entity old appliances, from recycling to disassemble, are reflected in the computer database of a bunch of numbers. "Changsha Municipal Bureau of Commerce a bit reluctant to disclose the names of persons to reporters.

Enterprise behavior, or personal behavior?

Industry insiders describe, normally, Changsha home appliance sales enterprise in whole sales, trade-in form sales accounted for approximately 20% of overall sales ~ 25%, 2009 has just begun pilot is as high as 40% ~ 50%, if the violation, it accounted for more than the above 50%, is undoubtedly the formation of the peer.

From Changsha Municipal Bureau of commerce statistics, as of 2010-8/23, suning appliance Changsha area through the trade-in amount of household appliances in the form of sales totalled 89568 (September 4, 2009-2010-31 May pilot period sales), GOME 80147, dolton reached 128981 jiarunduo 29801 also.

Changsha appliances trade-in allowance per average about260 Yuan terms, the enterprise during this period the trade-in allowance up to more than 30 million Yuan, the minimum is 700 million.

Department of Commerce has issued a notification, you must protect national financial subsidy funds play an effective supplement to prevent "deceived."

Fraud on discovery of the "tonic" behavior must resolutely investigate suspected to occur "cheat to track analysis" Supplement, take the appropriate precautions.

Changsha city previously had also require the successful enterprise signed a household trade-in successful sales business undertaking, requires Enterprise commitment not to violations, and pay the security deposit, once broken, apart from fines, the most serious subject can be directly cancel it.

But for now there are violations of regulations, Changsha Municipal Bureau of Commerce that have been notified, also intervene in this matter, but had not been made public.

"The biggest challenge is to identify exactly what is behavior, or sales of personal behavior.

"The foregoing Changsha business people said, as in the charge to the customer" purchasing "and in the process of issuing the voucher is mainly by sales staff completed and suning appliance such as" double-winning "enterprise, you can sell or recycle these belong to the" circulation ", the evidence is very difficult.

Nevertheless, Hunan suning appliance General Manager Mr. weihua told reporters that the company violated arbitrage has very strict oversight and investigation, and do not understand suning appliance in Changsha store there illegal operation.

He also denied that such suning appliance operation. He told me that if there are irregularities, it may be a particular brand or salesperson behaviours, Hunan suning appliance completely ignorant.