The authority of the former, the domestic electric appliances investigation company Ekon January ~ September 1668 to 100 cities in a store of air conditioning sales ranking shows that last year was ranked first, beautiful air conditioning market share in the corresponding period last year 20.8% to this year's 21.5%, continues to market sales of the Championship.
Experts said that the only concept by overwhelming hype to stimulate sales promotion practices in today's home appliances market has become outdated very soon.
Beautiful air conditioning by strengthening the ability of independent innovation, continuous technology combined with marketing, promoting the performance stable, growing rapidly.We all know, the technical and marketing meiguopingguogongsi integration capabilities, global enterprise learning model.
Apple to launch Mac, Ipod, Ipad, IT products, are the perfect combination of technology and marketing. As the white goods industry King, beautiful air conditioning concepts and Apple, as a deep mining consumer demand for the creation of the "beauty" of life."High" power consumption has been making air conditioning products with the title of "electric Tiger", also, to a certain extent hindered further popularization of air conditioning products.
In order to address this industry bottlenecks, the beauty of innovation and technology as core, consumer demand for "saving" developed a variety of advanced energy-saving technology of air conditioning products, for example, the beauty of the inverter air conditioner will sine wave DC inverter technology to promote the industry base, its "hyper-threshold broadband technology" as its core technology, or let us air conditioning as far only to master the technology of domestic enterprises.At the same time, in order to meet the specific needs of rural consumers, won the "household appliances to the countryside" beauty of inverter air conditioner all implementation-free configuration and rural consumers tailored wide voltage with design and ultra low temperature start feature greatly enhances the beauty of inverter air conditioner in the competitiveness of rural markets, became the biggest winner.
Air conditioning in the cupboard, the beauty of the area is by virtue of the core technology to pry off the market hard ice.
Because of the traditional cabinet machine there loud noise of air conditioning, refrigeration and heating slow, design, General, power consumption and large faults, frequency air-conditioner energy-saving, noiseless, refrigeration heating quickly, and many other advantages are obvious prominent. On August 25, "helm global wisdom achievement for frequency King" beautiful inverter air conditioner 2011 cold years new Conference, the beauty of the relevant official said that in 2011 cold years, beauty sense as "ultrafine" comfortable inverter air conditioner for the consumer to create a "constant hottip, comfortable humidity, inside and outside mute" unprecedented comfort, saving effect is clear, once again to the inverter air conditioner industry put up new product models and technology benchmarking, established the "beauty of frequency more comfortable" market-oriented.Industry experts said, today's air conditioning consumer demand has been upgraded, the pursuit for comfort of consumers to purchase air conditioning has become the focus of attention.
To us as the representative of the domestic air conditioning business, have mastered the core techniques of inverter air conditioning and comfortable as inverter air conditioner of future trends, beautiful new inverter air conditioner is a perfect combination of technology and marketing, from comfort, energy efficiency and appearance, and comprehensively satisfies consumers for indoor environment and higher requirements.25 October, beauty appliances (000527) publishes three quarterly bulletin, benefit from the company's air conditioning, refrigerator, washing machine products sales scale, rapid growth, its third-quarter operating income 181.35 billion yuan, an increase of 68.60%; the first three quarters of this year, the beauty of appliances to achieve operating income 571.60 billion yuan, an increase of 60.31%.
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