The beauty of central air-conditioning create a national brand

"In accordance with the current US market sales of central air conditioner, have broken the 15 years since the foreign brands in China leads the air-conditioning market full of patterns, from homemade air conditioning business first, promoted to the central air conditioner market and foreign enterprises.

"September 5, beautiful central air-conditioning Hefei base investment project signing ceremony was held as scheduled in Hefei, China household electrical appliances on the Association's experts gave high appraisal. This is the central air conditioner the first brand in the beauty of central air conditioner following South China Shunde, Southwest Chongqing, in East China Hefei investment building production bases, initially completed on the overall layout of the internal market, constitutes the tripod's strategy. Experts said that the US's "deep" central air conditioner "fertile ground", and constantly in the domestic market pioneering expansion soils, fast advancing production, manufacture, marketing, branding, layout production base in East China, industrial distribution, once again demonstrates the beauty of central air-conditioning systems of advance strategic vision.

(Beauty of central air-conditioning Hefei base investment contract signing ceremony)

America's 20 million to complete the layout of the "iron triangle"

East China regional economic advantages and climate characteristics determine its domestic market's weight status and the State, within a short period of time not much change occurs.

The 2009 central air-conditioning industry development report data indicate that, in the central air conditioner on the regional market, East China in the national market share ranking first, nearly 50% of the share far ahead of other regions.

As accounting for domestic brand market share the first beauty of central air conditioner, have put East development as a priority, not in the RAM Shunde, development of Chongqing, the "triple", big new strategic layout and start creating the offices away from Headquarters in East China's largest production base.

According to reports, the beauty of central air conditioning East Base covers an area of 1000 MU, the total investment of 20 million Yuan, the annual output can reach after the completion of 100 billion yuan, the beauty of central air-conditioning, sales revenue is expected to more than 200 million. This is the central air-conditioning industry is the largest investment projects.

It is understood that the beauty of central air conditioning in just ten years, has completed the overall layout of the domestic market.

In 1999, the beauty of central air conditioning set up Shunde production base, develop more online and heat pump hot water unit; in 2004, the beautiful and the Chongqing general industrial group cooperation, investment and construction the Chongqing production base, development of centrifuge, screw and other large chillers; 2010, beautiful eastward from the East, a comprehensive upgrade of its product line, at this point, the beauty of central air conditioning has been firmly in the domestic market through the "iron triangle" layout structures.

The beauty of central air conditioner wins the industry's first brand

After consecutive years of growth, the beauty of central air conditioner market sales of continuous defeat many powerful foreign brand, in 2008, the first one in China, the industry's second position.

According to the beauty of central air conditioning aspect that the next three years, the beauty of central air conditioner will vigorously implement "full input, low-carbon, energy-saving product push" low-carbon development strategies, wins the industry's first brand, technology and markets.

It is learnt that the beauty of central air conditioning a three-year development strategy in the first step is to "reduce carbon 365 plan", through the industry energy-saving technology seminars, consumers "green minus carbon" tree planting operations, low-carbon industries Union etc, railway, medical, real estate, and other key industries, provides a low-carbon solutions.

In 2010 the 21st International refrigeration exhibition beauty won the national most authoritative inspection bodies — Hefei general mechanical and electrical products testing Institute issued a national first "air conditioning system and energy-saving project in in-service inspection certificate", which means that the beauty of central air-conditioning as representative of "made in China" in the energy-saving technology breakthrough was the industry's attention and recognition, greatly enhances the beauty of central air conditioner market competitiveness and national brand's reputation.

In the central air core technology long-term foreign brand monopoly situation, the beauty of central air conditioner after years of studies, research and development in technology breakthrough progress.

From 1999 to launch the first conversion multi-split air conditioner to 2010 using DC inverter heat recovery technology, the beauty of central air conditioner perfectly solved the challenges of the refrigeration heating at the same time, the first successful launch of three control heat recovery more online, their technical superiority is beyond foreign brand, has become the industry leader of the "."

Central air conditioner market foreign leader pattern is broken

ASC HVAC branch Honorary Chairman Wu Yuan Wei believes that domestic central air-conditioning industry, when it was in the "no technology, no experience, no professionals" poor background, through a short period of 10 years, from the foreign company's followers, to the development of the same table with the foreign capital enterprise, ultimate fully surpassing foreign-funded enterprises, beauty is not easy, domestic central air-conditioning enterprise is not easy.

Nearly 15 years, central air conditioning market long-term for Kalee, Tring, York, McQuay, Daikin, United States and Japan's enterprise occupies, these enterprises to mature technology design, comprehensive portfolio of product solutions, and a wealth of marketing experience, become the Chinese air conditioning industry pioneer and leader.

However, the situation in the US-led enterprises to enter the domestic central air conditioner, have been effective. It is understood that the beauty of central air-conditioning start onwards in 1999, although starting later but extraordinarily rapid development. At that time, the United States in SHUNDE has established the central air conditioner production base, developing online and heat pump hot water unit. In 2004, the United States through and Chongqing general industrial group cooperation, in Chongqing investment building centrifuges, screw and other large chillers. Just a few years, the beauty of the air conditioning from small to large-scale residential central air conditioning and central air conditioning unit in full expansion.

The beauty of the refrigeration appliance group, central air conditioning Division President, Tian Ming Force believes that the United States in the central air conditioner market's rapid rise, thanks to enterprises in the product technology and marketing of double breakthrough, common exerting force.

It is understood that, since this year, the beauty of central air-conditioning successively won the Beijing-ShanghaiShanghai-Hangzhou iron, iron and iron, wuguang, Xi'an Metro, or even go out of China, Indonesia, Jakarta international airport, central air conditioning works, from residential and commercial buildings to airports, rail transit, and other public buildings.