The complete acquisition of us-Miraco Middle East non-layout help push internationalization

"Five-year reconstruction of a beautiful, to achieve annual sales revenue of US $ 300 billion, ranking among the top three global petroleum spirit".

Beauty appliances 9 October announcements, through a wholly-owned subsidiary of overseas to 5748 million acquisition of Egypt Miraco company 32.5% shares, equity ownership registration has been completed. This marks the beauty of the globalization process to new heights on the "reengineering a beautiful" provides strong motivation.

The beauty of the advancing globalization processes, extension of the Middle East non-strategic layout

The geographical position is superior, Egypt Egypt manufacturing to radiation in Africa, the Middle East and South Europe, has the advantage of natural logistics radiation.

Miraco in locality enjoys a high reputation and reputation, occupy Egypt air conditioning market dominance, with high quality channel resources. Through the acquisition of the US investment company of Miraco product, brand and market opportunities, then become a beautiful open Africa market of high-quality platform, beautiful also will serve as the basis to continue deepening and internationally renowned household electrical appliance enterprises strategic cooperation.

"The beauty of this successful acquisitions, both can reach quickly the purpose of entering Egypt market and will reduce the cost of developing local markets and time, decreases the risk" of the home appliance industry analyst Wang Nien spring analysis pointed out that the acquisition of Egypt Miraco company, is the United States following the 2007 "beginning economies" Viet Nam successfully expand ASEAN business, in the internationalization process in another wonderful pen.

Industry experts indicated that, as economic development and hot weather, the African market for air conditioning demand, although in recent years growth quickly, but because the absolute number is small, the future market potential is huge, because Africa is becoming the focus of the enterprise market.

It is understood that Miraco is a company in Egypt Cairo stock exchange-listed company, is a subsidiary of United Technologies Corporation, Kalee company actually produces sales household air-conditioning, central air conditioning and cold chain products, currently occupy Egypt household air conditioners, light commercial air conditioners and central air conditioning market share dominance in local has a very good production and sales network.

According to Cairo Stock Exchange Web site information, the company's annual revenue of about $ 2.1 2009, net profit of about $ 2,000, whereas in the first half of 2010 and 20% year-on-year growth in revenue, net profit increased by 88%.

Practical and robust international routes-us overseas performance floating Red

Beauty has always attached great importance to the expansion of overseas markets, in 2010, the integration of refrigeration air conditioner, refrigerator, washing machine, central air conditioning and HVAC products, etc. all refrigeration appliances, set up the International Division as of refrigeration globalization operations platform to accelerate the pace of the process of globalization.

With the first half of 2010, the start of the overseas market, the strong recovery of exports continuously high speed growth, according to the State report shows that u.s. air conditioning already for the third consecutive year, ranking the overseas market sales champion.

"Looking ahead, the midea group explicitly put forward to 2015 to achieve annual sales revenue of 300 billion dollars, that is, one of the ' reconstruction ' of beauty of the grand ideas.

In the realization of this vision, the internationalization will play an increasingly important role. "In the recently held in 2010 and us global reseller Conference, Chairman of the Board of Directors and CEO of electric fanghongbo expounded globalization on a" reengineering "magnificent beauty of the great significance of target achievement.

Fanghongbo pointed out that the United States began in the years before the layout of the internationalization, localization, proactively set up close to markets overseas offices and subsidiaries, will further enhance the organizational capacity of competitive advantage — subdivision main, responsibility is clear.

Beauty appliances after years of internal growth and foreign acquisitions, consolidations, in air conditioning, refrigerator and washing machine areas have improved domestic regional distribution, the future will be the United States in the international market trotted, internationalization is a beautiful appliances must go by road. Do, go ahead and layout development and growth of the regional market, beauty is its unique and practical way, the progressive implementation of the internationalization and localization strategy worldwide.

Strengthen technology innovation in beautiful hard 4949 development speed

11 October evening, beautiful appliances (000527.SZ) published the first three quarterly enrichment bulletin, the company is expected to be 1-9-month net profit of about $ 23.2 billion — 31 billion yuan, an increase of 50-100%.

"Open-industry pioneer of beautiful, committed to pull from marketing to technology-driven business and marketing-driven combined double wheel-driven enterprise strategic transformation.

The beauty of the first half of this year in the Chinese home appliance industry's outstanding performance in listed companies, reflecting its transformation has been substantial progress. "China electronic Chamber of Deputy Secretary-General Lurenbo analysis to journalists, the vast majority in China Road, household electrical appliance enterprises also in" price war "and the" conceptual war "lingering pain in this way, the beauty of it is far from the noise and hype, meditation and development of core technologies, through independent innovation for fast development of the power source.

In order to strengthen technology innovation to lead grasped a commanding point in technology industry, beauty Institute and formed refrigeration technical expert Committee to co-ordinate Basic, critical and forward-looking technology research, and increase investment in science and technology, to promote technical exchanges and collaborative innovation, technical experts, the Committee has already covered the frequency, refrigeration, electrical control, fluid duct, vibration noise, engineering materials, and other six major aspects.

In the first half of 2010, the beauty of the inverter air conditioner core technology, high power DC motor control technology, super energy efficient fridge, washing machine frequency conversion control, type heat exchanger, new refrigerant compressor and refrigerant applications, electronic reliability technology, fluid duct optimization, vibration and noise, materials, simulation and design generic technology, basic skills, core technology made a breakthrough and development, beautiful on the mastery of core technical skills and the ability of independent innovation further intensified. At the same time, the United States in user experience research, from networking technology also increased investment, and user experience research yielded results.

Midea Group Chairman, said he enjoyed kin-2015 Plan of beauty

Sales income of 2000 billion yuan, the realization of the "twelve five" period "reengineering a beautiful", and strive to enter the world top 500, to become the world's white goods first three strong, respected and reliable, with global competitiveness of enterprise groups. Industry experts said, as the white goods industry leader of the United States, is an effective global market layout and expansion, shaping globalization brand image and brand value and rely on massive and sustained growth of the domestic market of the support, escalation itself in the global context of long-term competitive advantage, will become the "made in China" has opened its doors in the forward.