Create opportunities for growth, Xiamen aux air-conditioning target 50%

Xiamen as typical subtropical climate, hot summer-free city, winter without cold, the air conditioning market size cannot and East first-tier cities rivals, however aux air-conditioning has not stalled, but the idea to try, according to the local consumer habits and consumption trends, and strive to create opportunities to improve sales, increase brand awareness making unremitting efforts.

Hard work pays off, according to the official responsible for the Xiamen aux air-conditioning, as of the end of October, Xiamen aux air-conditioning amount increased by 45%, shipments increased by 40%, 2011 cold year sales goal of an increase of 50%.

Xiamen City in the island, has always been an important port of China's opening to the outside, so local consumer spending ideas and trends are very trendy, only combines quality and fashionable design products to be welcomed in the market.

Enter 10 months tend to be air conditioning sales season, aux air-conditioning also relies on the unique marketing strategy to buy air-LCD, air conditioning in the dull moment on the market to purchase a unit.

October, November is over the peak of the marriage, on the move, air conditioning and color TV is the newlyweds and moved to the family of two major household appliances, aux effective combination product, providing consumers with affordable, but also have boosted sales of their own. Xiamen aux air-conditioning official said that the recent promotional activities, the effect is very obvious. Especially local frequency machine aux popular, using R410a and European private and efficient environmental protection new refrigerant for air conditioners in use more efficient while also achieving the purpose of environmental health. Double rotor compressor, ensure that the core components of energy-efficient air conditioner, air conditioning run stability is greatly improved. As a coastal city, the climate is more humid, aux air-conditioning with dry NET core technology, mold in air-conditioning and refrigeration, air-powered automatically dry residual moisture inside the body, maintain indoor dry, reduce odor, moldy.

2010 cold years aux air conditioning to achieve substantial growth, Xiamen aux air-conditioning for regional characteristics, which focus on strengthening the three or four levels of market development efforts.

Xiamen aux air-conditioning official said, Xiamen rural market still more blank spot in serious need of development, as of 2010 cold years aux air-conditioning outlets in southern regions total more than 200, new cold years is expected to open up 70 's. Special needs upgrading and local scope of cooperation between large customers.

Xiamen air conditioning market appliances chain stores to exception while maintaining strong, Oaks Mall sales ranking, traditional channels still got good results.

In addition, it is worth mentioning that malls system also for the overall promotion of aux brand has played a key role in Xiamen in three international trade co., Ltd., Oaks, better and more RT, Wal-Mart and other supermarket system, although sales scale cannot compete with professional selling changxiang, but the amount of claims during the peak season outbreaks should not be underestimated.

Many breakthroughs, aux air-conditioning on new cold years 50% growth target.

Xiamen related official said that the recent factory work focuses on delivery, the spirit of win-win principle, let dealers bring a supply of goods, for the new season of cold years once again broke completes adequate preparation.