Domestic brands choose header price air conditioning market pop outs

From the early stages of the air conditioning prices lead to consumer demand, in just the past weekend to release.

Shanghai suning appliance sales data show, Saturday sales scale ring growth over the previous week, up nearly 5 times more than last year, an increase of 60%, urban, suburban full-blown.

Conditioning the direct cause of sudden blow-out is the domestic brands of ski-head price, according to the price of a full 6% from sales, shinco, Hisense each kelon, price 300-1000 Yuan, Oaks, Pescod, Haier, HP, Samsung, Panasonic, CHANGHONG brand price 200-800 Yuan.

In the manufacturers on the basis of collective price, active initiator suning appliance and then into the promotional resources, directly on the "original energy subsidy policy price" banner. Manufacturers accumulated more than 20% of the sales force directly stimulate the market for buying behavior. According to the official responsible for SUNY marketing, this hot market serves as the consumer is inverter air conditioner, sales scale structure covers an area of more than 70% compared to a domestic brand price 2700 Yuan for a frequency machine straight drop to the $ 2000, changning store the brand promoters Saturday day started out more than 30 sheets, and previously a Saturday sales only three, five.

It is understood that this year June 1, national implementation of the new standard for air conditioning energy efficiency and energy-saving benefits upon the entry into force of the new deal, the air-conditioning manufacturers have adopted the "prescribed price" and "darkness rising" and "start up" and "back up" and "phased gradually rising" way to deal with price increases, as at November nearly all major models of the brand price by 10%-20%.

But the price is rising in most brand "free" price, was offset by one. Industry experts, the current round of collective price of the domestic brands, in the context of the competition is heating up, joint brand camp or will join the battle group, which evolved into air conditioning new frozen year (new refrigeration year from August) the largest round of price cuts.