Entangled or become the key words for the new year air-conditioning industry.

<P> Rose No, not down the line, in the end is to go up or down, how much more appropriate? .Right now, this early into 2011 has been cold for years, many domestic enterprises in terms of air-conditioning, it is a rather tangled puzzling problem. .</ P> <P> 2010 cold in the domestic market continues to climb, many air conditioning companies both exceptionally pleased and vaguely worried. .This market can be extended cold year in 2011 and continues to rise, if the market suffered a decline unfavorable factors, in turn keeping the overall size of what level? .If next year the size of the market growth remained, then behind this continued rise in the end what triggers hidden? .Maintain the strength of overall market growth if the setbacks, the domestic air-conditioning industry will fall into a new round of channel? .</ P> <P> back cold year 2010 breakthrough growth in market size is not difficult to find energy-saving air-conditioning Huimin subsidies, subsidies for home appliances, air conditioning energy efficiency policy implementation and a series of mandatory policy factors superimposed, with 2009 .air-conditioning market hit bottom on a strong rebound after the market focus from fixed-frequency switching rapidly to the frequency, air conditioning prices substantially lower, not only directly stimulate consumer demand in the current unprecedented market, but also advance some of the future market demand. .</ P> <P> since August of this year, the major air conditioning companies have opened the market in 2011, the layout of the cold, from traditional sales channels, "playing section delivery" passion and intensity than many companies expected again. .Because the market had strong sales, so a lot of air channel is "no food in the warehouse." .And with the most recent years, earned "over the mantle of the body," the business never short of money, with enterprises in the off-season models introduced preferential policies suction, air conditioning, the traditional channel of the "reservoir" function again apparent. .Many mainstream air-conditioning business marketing official, off-season compared to last year of payment, almost 2-5 times to achieve significant growth. .</ P> <P> the judge and measure the air-conditioning and overall annual sales trend of the time scale of the node, often in May each year. .Currently, the temporary channel needs "blowout" is still to be supported from the terminal market and respond to consumer demand, or channels, "reservoir" If you can not create a good circulation and drainage, would trigger a new round of "market waterlogging .. " .</ P> <P> now, cold year of 2011, the development of the domestic air conditioner market policy effects will be greatly reduced, amount of subsidies for energy-saving PWM were significantly reduced after the end of May next year, cancel. .At the same time has always been to suppress and control the real estate market, most likely in 2011 remained low, thus affecting the rigidity of the market demand for air conditioning. .In addition, policy cancellation, raw materials fluctuations, rising brand concentration will accelerate the air conditioning prices continue to rise, and the intense price competition stage. .</ P> <P> However, it is worth mentioning that in 2011 the frequency of cold years, the process of the domestic market will be accelerated, which will drive competition in the market to switch its focus from price to product, to profit from the change of scale, thus attracting .air-conditioning and a large number of key competitive changes in the direction of development. .</ P> <P> In addition, environmentally friendly refrigerants for air conditioning in 2011, faced the R410a to R290 from the promotion of the transition period, which will directly determine the future of our air conditioning refrigerant and direction of alternative processes, which set off air-conditioning business .a new round of contest. .However, in the interests of maximizing market size and demand, the green alternative refrigerant will continue to be a long and difficult road of exploration. .</ P>.