Galanz air-conditioner market in China, General Manager of cun

First, the figures on:

He always sits tide, sporty and comfortable.

In his eyes, no hardship is customer service, in the presence of any difficulty he would smile. Business game, he knows the market situation of foresight and refined rigorous style led galanz formidable team working air conditioning! he was a very rich innovation spirit, he led the galanz air conditioner every day doing the right things, led the galanz air conditioning from agents to spare, restructuring, sales performance, wipe a high growth curve, the annual growth of 2009 sales by 254%, 2010 cold year increase 70%. He is galanz Air China market sales company, Cun.

Hanovo

Second, the speech topic: "the price system and brand"

Third, the core marketing idea sharing:

1. a successful brand depends on two aspects: adhere to the price system; found adhering to the price system partners, both of them are indispensable.

2, MONTBLANC to high prices and high quality set a luxury brand status, but also represents a life philosophy and values, "slow down and enjoy life".

MONTBLANC's success lies in adhering to the price system, and designed around brand price makes the product added value. Parker pen just represents a writing tools, low-price strategy reduces brand reputation and customer loyalty. Parker pen in the external environment pressures did not stick to the original price system, affecting the brand image.

The resulting: successful brands need to adhere to appropriate price system.

3. prices and successful brand relationships can be compared to like no lover of births and deaths, brand development should not be subject to external adverse economic environment, upholding the price system, step by step.

4, a good brand impact on customer experience, feelings, reactions, evaluation of the brand and become loyal customers, thus creating value in a process.

5. successful brand can allow customers to reduce the sensitivity to price, more concerned about the added value of products, enabling customers to produce identity superiority complex and a sexy to accept higher price.

6, price is the way to pass the brand effect, as a direct impact on consumers to purchase factors prices, good pricing strategy will realize at first time effectively convey the brand to customers.

7, prices to consumers and the brand's "overall customer costs" and "overall customer value", so that the consumer brands can projected out to own the "customer transfer value" — product value, service, value, people, values and image value.

8, price is the customer choose the brand of influencing factors, price orientation on customers select brand has direct effect — insist on pricing strategies in the vast number of consumer groups in forming a good brand awareness and attitudes.

9, frequent price promotions or discounts will reduce consumers ' brand loyalty, affect customer perceived quality and purchase intent, and the appropriate people or promotions you can raise the brand's reputation.

10, for brand goods, low pricing tends to be a Pyrrhic.

Because of the traditional thinking, quality often and proportional relationship between the price.

And excessive pricing may lose consumer will ultimately lose market.