Gree dongmingzhu mastermind "most respected entrepreneur"

Recently, hailed as "the Chinese version of the Fortune 500," "the ordinary Word-Prize" huade award China entrepreneur public image satisfaction survey results published and awards ceremony held in Beijing.

Gree electric appliances CEO Dongmingzhu with its good community reputation and unique personality, comprehensive satisfaction rankings offer entrepreneurs, for entrepreneurs "most admired" title.

"Yuan-deep, sashimi, and beast to deep, rich and benevolence and a report of how" social responsibility is practiced in ancient China Merchants a with habit it of faith and character.

Dongmingzhu since 1990, joining gree lead gree electric appliances created a "myth" — "gree air conditioning" was awarded China AQSIQ air-conditioning industry only "the title of" Chinese famous brand in the world, the annual sales volume of 15 consecutive ranks first in the Chinese air conditioning industries, for five consecutive years ranked first in the world, 2009 revenues exceed $ 426.

This bit from the ordinary sales grow up business woman, create own unique gree marketing model, known as the "21st century marketing areas of new revolution", she was known as the "Queen of China marketing." However, dongmingzhu thinks: "our secret of success is the core technology. In research and development, we never Cap. Only increasing innovation to become the Chinese manufacturing to China, in the international competition in occupies a leading position. "Gree electric appliances is dependent on the core technology to create the perfect quality and products that have won high reputation in the world. In recent years, not only has won the bid of gree electric appliances of the Beijing Olympics, India Telecom base stations, South Africa World Cup and other major international projects, also in 2009, during the financial crisis nearly 35 million reduction in exports, still achieved a 50% profit growth; in the first half of 2010, gree electric appliances also enables export surge 78.6%.

The vigorous development of the enterprise, she did not forget people's livelihood, personal participation of the various social charity activities.

She said: "do enterprises, must have a social responsibility, leadership must have the responsibility to society, employees ' interests in the first place. "She's two autobiographical literature the move goes world" and the "no regrets" income line chess reloads all for poor areas of teaching facilities and medical relief for vulnerable groups, has saved many a young life in patients with leukemia. In typhoons, earthquakes, natural disasters such as droughts and floods, her lead gree employees and sales companies around the country to the disaster area. In 2008 Wenchuan earthquake, she, along with the gree electric appliances and parts dealer for the disaster area for more than 20 million RMB. Currently, these funds have been used to Sichuan earthquake disaster area hospitals, schools and other infrastructure projects.

According to statistics, over the years, gree electric appliances through donation, earthquake, the poor, and other various forms to the total price of the community donated more than $ 100 million, is a charitable donations up to a maximum of one of household electrical appliance enterprises.

"The dedication, the breadth of the world, to contribute to the community" is dongmingzhu years on charity a true portrayal of tireless pursuit. It is said that when an enterprise has the warmth of radiation to every need, the spirit of this enterprise will certainly warm. On its own staff, her teaching experience with their own interpretation to the staff for their dedication. She stressed that the staff should have a sense of ownership, the enterprise as its own home. She then took the lead in making tens of gree "pants": invested nearly $ 600 million in construction environment, facilities, first-class employees living area for the staff to create a good living environment.

"Read for the rich and poor, to the rich think Jen" fraternity in dongmingzhu got incisively reflected, but also for all the people who set up the gree to fulfill their social responsibilities.

Active participation in social welfare activities, dedicated to the welfare of employees, gree for her, has become a lifestyle, a life attitude, a spirit of responsibility.

It is reported that the first huade award China entrepreneur public image satisfaction survey lasted two years, 500 entrepreneur and 100 financiers finalists.

Nominated for the entrepreneur to thousands of forms, from morality, performance, reputation, social responsibility, competence in five indicators for evaluation. A total of ten young entrepreneurs "most respected entrepreneur" award, including Geely Group Chairman Li shufu, CEO Zhang ruimin, Haier Group shagang Group Chairman Shen Wen wing, etc.