Haixin kelong green products fair on popular

15 October, 108 fair in Guangzhou pazhou Grand opening.

Haixin kelong carry flag Hisense, kelon, best rongsheng three well-known trademarks, as well as refrigerators, air conditioners, washing machines, domestic appliances, four high-end products, the best debut overseas businessmen favor, as this trade fair is one of the biggest highlights.

Responsible for international marketing of Hisense Group Vice President, Dr. Lin Copeland told reporters that follow the first three quarters of this year in overseas performance of major market exceeded the early expectations, as at mid-September, Hisense group 2010 overseas market revenues have exceeded the 2009 year's exports, especially to the refrigerator, air conditioner, etc. as the representative of the White is particularly rapid export growth.

Customs statistics, 2010-1-August, the domestic refrigerator industry cumulative exports increased 35.15%, air-conditioning industry cumulative exports increased 50.54% haixin kelong's cold product and air conditioning products compared to the same period last year an increase of exports reached 44.50% respectively, both 56.75% higher than the industry as a whole growth levels.

Forest LAN also describes that once upon a time, three quarters of export product structure, haixin kelong high-end products on the sales revenue and profit contribution to the further promotion.

Such as cold products, 1-8-month cumulative exports in Latin America rose 163.62%, exports increased 150.71%; in European exports increased 61.96%, exports increased 60.30%; are there sales revenue increases higher than sales growth. "This major benefits from the company adhere to the ' technology company, high-end winning ' development strategy, the steady improvement of product competitiveness. ”

Journalists in household appliances Exhibition Pavilion, haixin kelong exhibition products have nearly 100 booth, to the trade fair is one of the biggest booth in the exhibition for high-end products including super energy efficient fridge, 360 ° vector inverter refrigerators, dual mode-free inverter air conditioner, air conditioning, high-frequency-Apollo space washing drum washing machines, etc., with an elegant appearance, superb technology, personalized entertainment design has attracted a lot of customers stop and hang around the exhibition.

For example, domestic first open kitchen entertainment function of refrigerator-Hisense "Blue Media" Multimedia Converter fridge, not only can you implement audio playback, automatic message, show room, alarm clock and reminder and many additional features, one day only 0.5 unit is similar in the lowest energy consumption in the fridge, easy to play upon the kitchen. At the exhibition of the world's first non-folding design of efficient air conditioning kelon inverting, draws Apple cell phone skins, subversion of the traditional air-conditioning design philosophy, but also by participating merchants welcome.

It is understood that the Hisense in recent years, in addition to strengthening white exports, but also accelerates in overseas markets local factory, expand brand awareness.

Following last year's 1 month and Egypt hull million company (Helwan Company) to cooperate in the establishment of HELAN air conditioning production base opened, since the beginning of the year title in Australia Australian national sharks Rugby World Cup in South Africa in Cape Town Ferris wheel during title, as well as Libya and famous appliance distributors TASHARUKYAT AL MOHITE to joint brand way to start full-scale sales Hisense brand products, comprehensive business expanding brand.

Mr. Shams Hisense Egypt agents told reporters, Hisense and Egypt hull million companies established after opening for air conditioning production base, Hisense production of dual-mode dual-frequency inverter air conditioner, air conditioning, etc., green, energy-efficient products are highly appreciated Egypt local consumers, sales in short supply, he's coming to China is also intended to append order, Hisense on what are the latest product marketing in Egypt.

Link: white product exports forecast to 2011

Trend 1: green energy-saving trend

Green energy-saving appliances, the State has been a general trend in recent years therefore adjusted the refrigerator, air conditioning energy efficiency rating, including the implementation of energy-saving products to government procurement, energy-saving product Huimin engineering series, held in December last year, the Copenhagen Conference to promote green energy-saving products of necessity and urgency.

The highlight of this trade fair is haixin kelong of Hisense, kelon, best rongsheng individual products and energy-saving the world first-class level.

For example, sale of Hisense dual mode-free inverter air conditioner, air conditioning for domestic users of time generally shorter, while the traditional inverter air conditioner there post initial power consumption is high, the original "high energy" and "long-term energy saving" two operation modes, the first in the industry for inverter air conditioner regardless of how long all energy saving targets and overall than the same energy efficiency than traditional inverter air conditioner power more than 20%. At the exhibition of kelon inverting air-conditioner efficiency of energy-efficiency ratio reached a new national standard 7.2 (GB/T7725-2004, energy efficiency ratio of 8.05), a year in over 600 degrees, the third refresh air conditioning energy world record.

Green economic development power ultimately comes from product innovation.

It is understood that not only is the refrigerator haixin kelong 6A GB drive makers, and acts as the national frequency conversion controller Division Technical Committee Secretariat units, is responsible for the lead to develop frequency GB. Because the development and promotion of energy saving technology achievements, it has received the United Nations "energy star refrigerators Award", frequency conversion technology breakthrough award. This means that the "technology-Hisense, green of imagination" product development philosophy is fully implemented.

Trend II: intelligent becomes the new battlefield

As technology continues to advance, consumers need more convenient life, intelligent technology "grafting" to household appliances, electrical appliances will promote the "memory" and "analysis, and developed the" operation "programmes for human choice.

This trade fair appearance of Hisense space washing high-end drum washing machine, Hisense and World No. 1 white whirlpool Heli, this product has an intelligent space technology that enables 360 ° intelligentSense of control, auto-sensing clothing material and quantity, determine the best laundry mode. For example, when the water temperature is below 15 degrees, it can automatically add water heated to 20 degrees fully dissolve SOAP; rinse time if foam, foam will automatically discover, automatically cleans foam. High-speed dehydration, shock absorbing device with post intelligent system automatically adjusts the load balancing, running smoothly. Drying process quiet, smooth, clothing does damage.

In addition, it has 95 ° high temperature sterilization, removal of mites on underwear and allergen space immersion capabilities combined with the use of clothing in addition to microbes, maximum place clothing on bacteria, microbes, health & care space aseptic environment.

Trend 3: designs to enhance the competitiveness of

Home appliance industry into full competitive times, in addition to the technical level of competition, the design has also become an important battle of household appliances.

From consumer characteristics and consumer trends, high spending power groups consume more emphasis on style and status symbol, in line with the needs and reflect the sense of good taste — the art of living "household appliances" deserved to become the central theme of the market.

Reporters in the field notes, as best rongsheng refrigerator high-end sub brands, best rongsheng "Eifel" series contains multiple doors, door, doors, and other products, fashion and beautiful appearance, especially the "Eifel" multiple door refrigerator, fashion color steel technology, existing European Manor fashion atmosphere, the refined ingenuity, design, create a classical taste life.

According to reports, "Eifel" Rename from "I feel" transliteration, meaning for the consumer to experience and enjoy the juice and flavor, original ecological preservation of life, in particular the pursuit of fashion and exquisite taste.

In order to further enhance the appearance of competitiveness, best rongsheng refrigerator this year also hired a 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, Guangzhou Asian Games licensed products designer clock flat as distinguished Designer, by using state-of-the-art design, so as to keep best rongsheng refrigerator fashion flower bloom even more gorgeous.

Trend 4: human-centered design into a new idea

Home appliance study shows that with the living environment of unprecedented improvements, more consumers are concerned about environmental protection, energy saving, as well as entertainment, comfort and personalized home life.

This wide will debut of Hisense blue medium refrigerator to profound interpretation of Humanized design function value: refrigerator create happy kitchen times.

This product is the first standard to meet 6A with multimedia features high-end refrigerator, not only can you play recipes, movies, photos and music, but also has interactive features, such as through voice, scheduled remind users remember to do. In addition, it also boasts industry-leading designs, and other high-grade kitchen furniture totally integrated, not only make the kitchen looks clean and tidy, pleasant, and let the kitchen life more comfortable and enjoyable, as consumers of modern home living offers the perfect solution.

From the industry perspective, Hisense blue medium refrigerator, means not only to build intelligent haixin kelong household electric appliances product of molding and perfect, also marked a new user-friendly technology for the first time in the field of household appliances was successfully applied.