Harbin Zhao rich

First, the figures on:

He is a man of faith is very firm, he is in a zone is even fans are difficult to sell the place, however, he is firmly convinced that belief, omnipotent! in the coldest place, his overall layout for the sales network, crunching the most difficult to chew on bones.

He is actively involved in airconditioning gouges, successfully pursue tailai prison project. Constantly transcend, continuous growth, he is in the cold Arctic village constantly create a miracle after another, he sold, Harbin Haifu home appliance sales co., Ltd. General Manager Mr. Zhao rich.

Second, the speech topic: "how to put the air conditioner sold to Arctic village"

3. case study to share:

1 how to put the air conditioner sold to China's first village MoHE

March of the South, has long been a land of rejuvenation, green grass, in the North, there is still snow falling from the sky, ice-cold.

While the Arctic village location — is the MoHE, temperatures as low as minus 36 degrees, but in this market, it is my first stop the attack.

MoHE County has a total area of 18233 square kilometers, with a population of less than 100, and as a result of factors such as geographical location, the annual average temperature is minus 6 degrees, greatly influenced the air conditioning in the local sales and marketing, but also to the local dealer and ordinary people on the air conditioner's awareness is not enough.

Our team found the largest household appliance dealer, is a business area of about 70 or 80 m. In the face of the salesman on my company introduction and promotion of products, the store manager is always ignored and said: "in our Arctic village fans have no one to buy, let alone air?"

Zhao BU

Faced with this situation, immediately change the marketing strategy of sales, from air conditioning health idea to lead with air-conditioning sterilization and disinfection, and other functions, the resulting store manager's attention and interest.

Introduction to the salesman of repeatedly, the store manager finally represents advanced a number of trial, but asked if there is a poor sales, return must be unconditional, and from my company assume all the costs.

Galanz air conditioning into stores this month, they sold 10 set (on the ground have many), give us a great surprise, the store manager has changed the concept, increase sales and air conditioning.

From here, we take down the most difficult to chew on bones, signed the first agents.

2 How do the galanz air system construction

The first prison, Heilongjiang-tailai prison?

At the beginning of 2005, we enter the Qiqihaer tailai County, where we develop and support the first tailai air conditioning agents.

At first, the agent-to-air and do not know, whether it be shopping centre sales expertise, or air conditioning service, not in place.

In response to this phenomenon, we have the agents, meticulous training so that agents have been fully air-conditioned knowledge.

As the air conditioning in tailai galanz market matures, the wings are plump, competition also quietly, tailai prison project is galanz brand competition winner and other cases:

Tailai prison 2009, bidding for air conditioning, and this time, agents have no confidence seems to lack of funds.

Receive this message, I myself and the business backbone and night, before going to study together with agents and, from the funds of the investment, product, service and installation, all the way up to the price discussions, we actively and prison leadership has been repeated three times to meet the communication finally in factories in all aspects of support, with an overwhelming advantage in one swoop, won the project.