Hebei history how flexible packaging policy, competitiveness

History of springs

First, the figures on:

He was the air conditioning industry "orator", is good at packaging policy.

Hastily walked onto his open-minded and skilful, sharp eyes shine with the light of his wisdom. The total capacity of 30 billion of Hebei, however, he will do of the basic air conditioning galanz and Haier, in Hebei air-conditioning market share of more than 10%. He is a very self-confident people, the future of the air conditioning for galanz he is full of confidence, he used the "cool" and "bar" two words summed up his business galanz air conditioning experience. From 500 000 to 70 000, from 1 million to 2 million, the soldiers he in underdeveloped areas creating a miracle of growth. He is Hebei galanz air conditioning sales co., Ltd. General Manager Mr. history.

Second, a lecture topic: "how to flexible packaging policy to enhance the competitiveness of

Third, the classical case sharing

Archimedes has a famous saying: "give me a point, I will move the Earth.

”

2010 galanz Group gave us three pivot: active attack, customer profitability, zero risk management.

The three Hebei marketplace.

Active attack

In order to reflect galanz air-conditioning dare to competition, and competition in business strategy, Hebei company in the early days of the year 2010 frozen, seized by the 4, 5-level energy efficiency to 1, 2-level energy transfer time, use the country bringing Huimin subsidies and subsidies, to billing direct subsidy, reflect the grandeur of the galanz air-conditioning and price advantage.

By actively attack strategy, galanz air conditioning on the domestic market "at will" perseverance, received the same attention that has been consuming enterprises a high degree of recognition, thus forming the customer to do by galanz air-conditioning, from small to see so much to do, by the sale of subsidiary brand to sell the flagship brand.

Customer profitability

Our customers profit on the work of the first place, and establish customer confidence in other brands to customers implementing the high pressure, upside down, low margin policy, Hebei companies use humanized operation strategy, galanz air conditioning and other brands have a sharp contrast to make sales account of profit maximization, truly achieve a happy marketing.

Hebei province-wide policy of the company remain highly consolidated, the use of different promotional policies, local conditions, finding market positioning, while strictly regulate the market, always standing in the market perspective, customer perspective up to face the market. Continuous adjustment, keep making progress, every thing as market strategy of the great things to do. Hebei company ready to put themselves in the service of perspective, as customer advice, to ensure the customer interest on competing products do face-to-face competition, point-to-point, and for all.

Zero-risk management

In ensuring zero risk management, Hebei company slogan is: "the risk is that we get the benefit of obligations of the customer's rights.

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In quality, service, policy, subsidies, stock, market forecasting aspects 4、machine adjustments, Hebei companies want to think, as customers are good customers, both when the patron, and being a good customer of the General staff.

Especially at the end of July this year, the beginning of August, when hot weather, Hebei company maintained a special machine of supply, availability of guarantee (other brands on the market supply is insufficient, the serious shortages and rising prices). The customer's reaction is galanz air conditioning strength, resistant to risk, the steel used in the cutting edge, is the customer's real strong backing. Customer think that galanz air conditioning is not only in the off-season, intensity, and during the peak season more toughness, forming 2011 opening, constantly received a phone call to people and ask management we galanz brand air conditioning, said: we only used one word to describe our feelings "Jello".

On the other hand in Huimin subsidies, we really did put the difficult for yourself, the convenience to customers.

In the complex procedures, Huimin subsidies send Hebei special 20 employees, perfect for the customer, so that subsidies Huimin customers achieve Huimin subsidy procedures have national requirements, and to all customers of Huimin subsidies in place. This and other brands of practice forms a sharp contrast.

Soldiers Benedict Ma, engaged 2011

2011, we need to do is: other brands do to things we are doing, other brands do bad things we want to do, let customer disgust of our firm.

With the fact that galanz and customer is not a trading relationship, but a friend, a partner, is the companion.

Introduction of scientific and rational, feasibility of the related policies to the factory price system as the main line, Hebei company budget price supplement line, the market price of 2011 the curve so that galanz air-conditioning invincible.

I personally feel that this third line is the lifeblood of our 2011 is our ideals and goals into reality.

With encouragement, not inverted, previous period after period of late, to promote early practices, strengthen the market sales, expand reseller profits, enhance the credibility of the air conditioning brand galanz.

Increase in the KA and the local hypermarket inputs, galanz brand image and awareness, so as to achieve market linked, i.e. 2011 Hebei company take land, sea and air hand tactics, fight the battle in 2011.

In early 2005 I do galanz air conditioning, meeting with the dealer said: "why do galanz?" the answer is: "no pressure, no galanz hanging, not buckle.

Is the ability to create value for customers, the air conditioning is the ability to make friends with the customer, the air conditioning is the ability to let you achieve happiness marketing of air-conditioning, is allow you to reflect the self-esteem of air-conditioning, is your trusted, worthy of your love of air conditioning. "So let's shoulder to shoulder, arm common steps into happy 2011 2011, victory.