Join Fina promoted the international influence of globalization on track

Following the October 29, midea Group held a "beautiful sales exceeded 100 billion and headquarters building completed" celebration, 10 November, the men and women of Hawthorn tree trilogy, starring sinus Yong Sun makes a beautiful refrigerator, washing machine line of beauty products, beauty and usher in a new piece of good news.

2010, 18 November, the "world of beauty-beauty • FINA World's top strategic cooperation with news conference" at Shangri-La Hotel, Guangzhou was held successfully.

Fina President Julio • Ma Mr. goglio, at conferences and midea Group senior representatives held a grand ceremony, announced the midea Group officially became an official partner of FINA World, this is also the first Fina from China's official partner in the world.

As the Fina's first global partners from China, sports marketing has always been the beauty of a long-term strategy of brand building, enhancing midea will continue to actively support efforts for China and the world of swimming.

Currently, the United States already have certain international influence, and international brand tongtaijingji strength, with great Fina the influence of internationalization extension platform will be one of the brand strategy, through international cooperation, will push us further "world market".

It is understood that the United States has always attached great importance to the expansion of overseas markets and brand promotion.

2010, the beauty of refrigeration consolidates air conditioning, refrigerator, washing machine, central air conditioning and HVAC products, etc. all refrigeration appliances, set up the International Division as of refrigeration globalization operations platform to accelerate the pace of the process of globalization. Beauty begins in the years before the layout of the internationalization, localization, proactively set up close to markets overseas offices and subsidiaries, will further enhance the organizational capacity of competitive advantage — subdivision main, responsibility is clear. Beauty appliances after years of internal growth and foreign acquisitions, consolidations, in air conditioning, refrigerator and washing machine areas have improved domestic regional distribution, the future will be the United States in the international market trotted, internationalization is beautiful to walk.

Air conditioning as the most competitive of the beauty of one of the products, market performance anomalies in recent years.

State data show, 2010 cold years, beauty of inverter air conditioner sales exceeded 400 million units, up 35% market share, the first minivan market sales, successively air-conditioning industry export champion. According to the beauty of the refrigeration appliance Group China marketing Headquarters officials describe the expected 2011, frozen year will achieve inverter air conditioner sales target of 800 million units, frequency of market share up to 50%, and occupation of inverter air conditioner of half of the country.

Industry experts said that the US air conditioning through the mastery of core technology ahead of layout, seizing the industry pulse, by virtue of marketing integration, technological accumulation, service upgrades, and industry chain advantage, to promote market to completely transform the frequency field, meaning very far-reaching.

It is learnt that the 2010 beauty has entered the top 5 global petroleum spirit is strong, and begin to forge world top 500 enterprises, steady implementation of globalization and diversification strategies.

Senior Media Group, said that the beauty of the next five-year strategic goal is to reach 200 billion yuan in sales. It is expected that the beauty of the rapid development of air conditioner will realize the "reengineering a beautiful contribution to the tremendous power."