Midea air conditioning held stone laying ceremony in Hefei base

16 November, and US central air conditioning in Hefei Hefei high technology and technological Centre held a Grand laying Foundation ceremony.

This ceremony marks the beauty of central air-conditioning domestic third largest production base of the construction project was started, for central air conditioner market, is the regional production capacity expanded an important symbol of national layout, will further enhance the beauty of the area in the central air conditioner market share and competitive advantage.

It is learnt that the beauty of central air-conditioning Hefei base is the central air-conditioning industry is the largest investment projects, this is the beauty of group following the South China Shunde, Southwest Chongqing, in East China investment construction of central air conditioner the third production base.

Hefei base overall planning covers an area of 1000 MU, the total investment of over $ 2 billion, is complete, up to 100 billion yuan, the beauty of central air-conditioning, sales revenue is expected to more than 200 million Yuan.

For a long time, the domestic central air-conditioning market as foreign brands in occupies.

However, the situation in the US-led domestic enterprises to enter the markets of central air conditioning can be changed after. It is understood that the beauty of central air-conditioning started in 1999, the same year, beautiful in SHUNDE has established the central air conditioner production base, developing online and heat pump hot water unit.

In 2004, the United States through and Chongqing general industrial group cooperation, in Chongqing investment building centrifuges, screw and other large chillers.

Just a few years, the beauty of a conditioner to household central air conditioning and large central air conditioning unit in full expansion.

The beauty of central air conditioning Division President Mr out force in groundbreaking ceremony, Hefei is located in the Eastern hinterland, has great advantage; Hefei base will be based in East China, North China, Northeast radiation regional market, improve operations, human resources, logistics, and other costs, the full realization of the "close to the market, rapid response" marketing strategies, and will greatly enhance the beauty of central air conditioning in the East and the North market's competitive strength.

The beauty of central air conditioning this expansion in East China, South China, Southwest will be formed and the East River morphology, initial completed the overall layout of the domestic market, access to the rapid expansion phase.

It is understood that the beauty of central air-conditioning, growth is faster, in 2010, the beauty of central air conditioner sales revenue is expected to be 60 billion for the third consecutive year, ranking the first domestic brands.

The beauty of central air conditioning in sales rising behind it with leading technology, rich products, reliable quality and perfect service, frequently successful in recent years, many large landmark projects, such as the Beijing Capital Airport T3 terminal building and engineering, Shanghai World Expo, Shanghai Railway Express, the 26th World University Games, etc., while festivals in overseas markets, captures the Indonesia Jakarta international airport, India IT Enterprise KPIT industrial park, Romania Zimnicea ethanol production industrial refrigeration engineering and other major projects, access to domestic and foreign markets and consumers.

Midea air conditioning for the 16th Asian Games Guangzhou 26 competition venues provide the temperature of the "beauty", highlight the beauty of the strength of central air conditioning.

Experts indicated that, as economic growth and the improvement of living conditions, central air conditioning market demand will be gradually expanded, central air conditioning also attracted consumers, market competition will lead to the production scale and technology research and development.

This, the beauty of central air conditioning in Hefei officially began construction of production base, laid the future central air conditioner the new market structure.