Nugget "jinjiuyin 10" aux air-conditioning and submitting that "truth"

2010 cold years, China's air conditioning cumulative sales reached 8194.96 million units, compared with a year-on-year increase of 40.97 percent.

Market capacity significantly increased and continued improvement of the environment, making the air conditioning manufacturers continued cold year 2011 full confidence, and the Mid-Autumn Festival, national "double" market naturally became the focus of today's race.

Journalists visited the market understands that each brand "double" sales profit margin is very large.

Suning has said that this year's promotion will be the largest in the history of the national day promotion, Mid-Autumn Festival for the whole country will exceed 6 billion line of credit, the different products of profit margin reached 10-30%. The reporter learned from GOME, double by the different products of the highest profit margin reached 40%, only the Mid-Autumn Festival promotions ready value 1800 million gifts, "during the national day of premium increases will be greater." Aux air-conditioning domestic marketing company responsible person, during the national day on Oaks's newest high efficiency, variable frequency focused promotions, new product "for more than 30%."

As far as I understand it, is first to Beach "double" in the gold market, before the arrival of the Mid-Autumn Festival, aux air-conditioning has pioneered his own "jinjiuyin 10" promotional strategy to "real time" to make a real discount, played the "real discount prices, true, true, true quality promotion, real service" package by first.

During the event, aux big energy-saving air conditioning 1.5P efficient only sale $ 2599, electrical household appliances to the countryside products on this basis, then enjoy 13% of State subsidies. In addition, the Oaks also introduced a number of high-efficiency models, priced at less than blast 2000 Yuan.

Concern is, during the national day, aux several energy efficiency, new synchronization frequency, to promote the popularization of new products, high end aux air-conditioning products-free environmental protection air-condition 6 folded, the latest high-efficiency energy-saving air conditioner 7 fold.

According to the selling field sales staff briefings, the launch of new products, not only continued the numerous aux air-conditioning unique health capabilities while enabling technical updates upgrade. For the purposes of the frequency, by health and frequency conversion technology further integration, the introduction of efficient environmental protection-free R410A refrigerant, smart thermostat environmental regulation, dual-piston compressor, the full realization of the Oaks inverter air conditioner "energy saving and environmental protection, comfortable and quiet, refrigeration heating speed" and other outstanding performance.

In addition to price and technology advantages, aux this also launched various buy gift promotion activities to attract consumers.

Any purchase of a consumer's current activities launched by the Oaks inverter air conditioner, you are free to receive phone, Toolbox, luxury blankets much rich gifts to give consumers greater benefits. Purchase specified models stored can be doubled, and in September the 29th national day purchased before purchasing volume aux air-conditioning, consumers may be 30 September 10 times the deposit return, i.e. prepaid $ 20 when you purchase will be used when $ 200. At the same time, the purchase of Oaks inverter air conditioner can enjoy 10 years total free repair kits, lifetime exemption of value added services. Every year in March, the Oaks service engineers are on-site to provide professional services to detect air conditioning whole and compressor operation, check the AC power line is installed, the clean air conditioning both reader and filters, teach the air-conditioning maintenance and maintenance of knowledge, etc., that consumers enjoy the healthy air conditioning also can enjoy the Oaks of kinship service.

Professional analysis, in recent years, the air conditioning field, increasing competition, and consumer-to-air products of technology, the quality requirements are also rising, production enterprises should seize market first in order to achieve their own upgrades, including technical upgrades, service upgrades, etc., has introduced a high-quality innovative products, creating economies of scale, and to high-quality products with innovative marketing model is to survive.

In addition to this, the Oaks around products, services, technology, and other key aspects of implementation of innovation promotion, also in marketing innovation.

In has passed the "sorting and replacement in unison," and "buy air-conditioner LCD" or "buy air cell phone", home appliances to the countryside "triple subsidies", and a series of innovative and bold marketing activities stir air conditioning market a rippled, this has exceeded 200 billion yuan in sales of industry giants exerting force again, successful in international superstar Jet Li. While this national day promotion to "real Kung Fu's discount" as its theme, in addition to celebrating the Jet Li, advocacy to aux air-conditioning through the Jet Li had unique international influence, aux years adheres to the "health strategy," and "corporate social responsibility" philosophy through the Jet Li's image is transferred to the public. Aux air-conditioning promotions official said: "aux new spokesmen Jet Li won with real audience, this promotion, aux air-conditioning to sincerely to hit with consumers. ”