Solve the mystery of aux air-conditioning speed

"2009 cold years, despite a strong increase of 37%; 2010 cold years, take advantage of the prices of 80%.

Cold years 2011, growth target of 50%. ”

Would such a set of enterprise market sales data on industry concentration up to 85% of the air industry, a lot of people will vote out of the question or doubt.

However, this is the Oaks in recent years in the domestic market's rise true portrayal.

Over the past three years, the average increase in the industry as a whole does not exceed 20% of the background, as the old one with air conditioning, but through an internal Oaks of system construction, scale promotion, means innovation, as well as external value transformation, brand innovation, channel breakthrough, and a series of initiatives, completed in the domestic air conditioning market.

Composing a brand "trilogy"

"Five years ago, the Oaks was the first in the air conditioning industry stop price war, the return of the product market competition game-based technology.

Three years ago, the Oaks was the first in the home appliance industry by value of war, built for consumers, distributors and manufacturers of multi-faceted interests of the community. Once again this year, we launched the brand strategy, constructing enterprise competitiveness driven market development of endogenous growth. "Recently, aux air-conditioning controllers accept media interview, the first enterprise in recent years of sustained growth secrets for response.

Launched on the market from in many rounds the price war, to pull open the home appliance industry groups value transformation in the curtains, aux air-conditioning has been in active accumulation in channels, products, technologies, services, and other aspects of integrated driving force.

At the moment, aux again to provoke a household appliance industry brand development in a banner, a leading position in the domestic market and on the basis of comprehensive strength of enterprises, seeking to market and industry trends for business-driven new competitive models.

Recently, aux invited international film and superstar play brand advocate.

Oaks, Oaks and responsible person admits Jet Li's "hand" marks the company's growth and development patterns have been from the traditional price guide, the future of brand-driven orientation span.

The construction industry "zhizao force"

Currently, the pattern of air conditioner industry of China has been completed from the "top 100 disputes to a number of foot Dingli" smooth change and move towards the "Duopoly" pattern of development, has basically formed beautiful, gree, four Oaks, Haier brand-led industry "first army" new lineup.

For some time to come, domestic air-conditioning market competition will mainly revolve around four main brand, will appear four internal finishing of the brand.

This year, as the air conditioning industry new growth champion, aux completed the industrial chain of grooming and strength of the accumulation and is expected in the new year to achieve a new leap forward.

Among the many air conditioning professional agents, aux market prospects call.

In charge of aux air-conditioning, enterprises have found open air conditioning industry growth bottlenecks "magic key", and is expected in the next five years, competition and open up new business miracle.

Been called "the magic key aux" promote enterprises continue to maintain the leap-development of power, it was in recent years has been working in the construction of the Oaks "zhizao force", whose core is the brand for the kernel to industry chain, from production scale, operational, specialization, market differentiation, service value, eventually break the traditional "heavy manufacturing weak research and development and marketing of" smile value curve and establish the "technology innovation, product manufacturing, marketing," the new value of the curve of the tripod.