$ 1 million to support the disaster areas aux power of good

People from the United Kingdom each year Mr. the charity list, to Wenchuan, yushu, zhouqu disaster after business and ordinary people enthusiastically donated from Jet Li created civil charities to donate personal nude cursor CHAN, from Bill Gates and Warren Buffett to China to benevolence, to fashion show various charity evening, it seems only just three or four years, the charity from multinationals and domestic well-known enterprises of symbolic action, all of a sudden becomes all enterprises to establish the enterprise brand reputation of the required action, the charity's common and popular, can be seen as the ultimate forward run society, enterprises in their social life looking for spiritual new support.

The reality of the problem is, when the public welfare and charity has become one of the social movements, routine is like the enterprise to the pursuit of profit, to the pursuit of growth and competitiveness, is the enterprise development process is an integral part of.

In such situations, if the charity as a singing performance, the public interest as enterprise public relations, it is clear that the public will have considerable denial and antipathy. We see that reality is no lack of "naked" to become the King of the figures on the media, in front of the TV audience, the leftover pasta let staffers then eat clean, this is really a lump in the throat to the human, couldn't be sick.

"Barbie" China urge to donate, there is concern that this second place is the faith to persuade China Regal — "die with a wealthy is a disgrace," but the majority of Chinese magnates are atheist, do not believe in the hereafter, tend to believe in "not be multi-millionaires unsolved is a disgrace," this life do charity more to soul to comfort and reduce social hatred, refactoring the high charity culture is very difficult to short-time working.

On cultural topics that up is something long, if we have optimistic attitude to see the Chinese enterprises and entrepreneurs, we see enterprises strive for good-good results, is a pure Chinese entrepreneurs changing enterprises seeking a self-redemption.

A practical case, Hainan Province has 49 years the strongest storm attacks at a time, leading to the sea, Wenchang, etc, city flooded.

As far back as Zhejiang Ningbo aux group of first-time contributions of $ 1 million to support the disaster areas.

Company Hainan citizens affected employees, such as home in case of disaster, you can receive a certain amount of material assistance or enjoy special care and assistance policies. This donation was Wenchuan, yushu after a disaster, business donors into the platform period, Oaks and a generous donation.

From the Wenchuan earthquake is a nationwide charity campaign, which although with some hype for show, and retreat, but we still could be seen as the Chinese business community a comprehensive implementation of large corporate social responsibility.

From yushu to zhouqu, to Buffett and Bill Gates, who, because of the disaster caused by a call to produce a rallying cry to charitable activities are subtracted. While China Regal on "Barbie" avoid missing, also let people see the Regal and the business community in many subtle mind.

On corporate social responsibility that comes from the Western religious spirit of things, whether the Chinese business world how to allow it to become part of the entrepreneurship culture, instead of just hanging on the door signs, this is not an easy problem.

Oaks as a high market of private enterprises, the fast wealth and the development and expansion of enterprises in the province after constantly as good corporate citizens should have the character and the enterprise, and follow the inner moral law, to carry out this responsibility.

Joint aux air-conditioning 2009 Zhejiang Charity Foundation, zhejiangguangdianjituan livelihood leisure channel, Zhejiang online launched "aux air-conditioning 2009 Rainbow plan large public student twinning Conference", not only for poor students aux provides all you need to go to school, and helping the poor twinning.

Also in the active site aux air-conditioning, cell phones and other products for sale, sale charges all donated to charities to support charitable activities, so that more students from the school. It is reported that in December this year, aux will be continued "Rainbow", so that the public service aid become Oaks a long-term public good.

Aux air-conditioning insiders say that charity idea has become Oaks people thinking, whether employees or distributors, the mention of charity, charitable activities, they will invest 100% of the heat and taste.

This is not as external factors by interference of charity, the more pure and non-utilitarian.

Assistance from the Wenchuan earthquake, yushu, to start a green China forest, part of forest yinzhou environmental protection projects, sponsorship and games ...

To support the disaster area in Hainan. It is understood that, in the Oaks venture support agriculture, education, health, infrastructure, disabled and elderly persons as well as the poor, and other social welfare 5000 million Yuan. 2008 Wenchuan earthquake, aux 1 and again the amount of additional contributions, for more than 10 million. Oaks to Chairman Zhengjianjiang an ordinary members of the Organization to pay the "special dangfei" million, which is by far the Zhejiang Provincial party individuals pay the largest amount of a "special dangfei".

From a purely charitable donation, to form the Enterprise suite of sophisticated corporate social responsibility strategy, which is the Oaks as corporate citizen character constant maturity.

From spontaneity to consciously, aux hope enterprises operating can bring to the community positive energy and effects.

This attitude has been to price killer of enterprises are now to Jet Li as the own image endorsement, the external image of the excellent spirit into enterprises.

These, we cannot simply use the corporate branding to explain their behaviour, maybe they can achieve the corporate realm, than their own imagination and higher.

Some people say, do not promote charity health system running, you cannot have a national charity and cultural shows.

Even individual rich people moved China's actions made, it is difficult to emulate the collective small probability event. But we have seen, even if the rules had not been perfect, businesses can follow their heart circulate, complete theirSelf sublimation, or even better than the perfection of more rules.