From Milutinovic to Jet Li: see how brand Oxbow real

Recently, the international Kung Fu superstar official and air conditioning industry "rites", become Oaks brand advocate.

In the field of air conditioning, 16-year-old Oaks are already finding: 2009 year, sales revenues for the first time exceeded 200 billion yuan mark.

This just made the best sales performance in the history of the "air conditioning giants, select has starred in the lion, the King of Kung Fu and other martial arts blockbusters of Jet Li, makes a brand, to reflect its ambitions.

At this stage, the Oaks to focus primarily on promoting value transformation, strategic reserves, service upgrades, brand innovation, and a series of innovations.

Brand transformation

From Milutinovic to Jet Li's image "face off", is believed to be in line with the aux brand innovation project of important actions that have passed to the outside world, "I was not the original I" of the company strategic transformation information symbol meaning.

Recently, Jet Li at the ocean paradise "in images, kindly father played shows attempts to get rid of Jet Li 's" Star "images, creating richer affinity-style transformation direction.

And by virtue of "Chinese Kung Fu" Jumbo Jet Li, Oaks early "maverick" market, is also good at applying marketing of "Chinese Kung Fu".

For 1994 is killed in the air conditioning industry the Ningbo enterprises, in order in the shortest possible time to build brand awareness, build public awareness of the brand for the Oaks, Oaks adopted two major strategies: one is the endless stream of event marketing; and second, the pure price shocks. 2000 years later: 5-6 years, through the implementation of the dazzling "parents revolution", "white", "cost of a air conditioning" news events that people see aux extraordinary high-profile and go with the industry as the enemy of treason.

A series of lies "end profits" marketing event, winning consumers, aux or pay the price of brand growth.

One is the sequel, "low-priced brand" long plagued by Oakes. To this end, the use of already established awareness, in a second, three or four line market, aux began in a planned and systematic way to channel, product, brand and marketing, and other areas of three-dimensional layout. With the low-carbon development patterns and green operation road, it has gradually established a "healthy air conditioning" brand positioning, taking the lead in promoting domestic air-conditioning industry value from the price war to the war's successful transition.

Oaks real Kung Fu

How to promote the home appliance industry innovation and development of upgrade? how to promote green low carbon home appliances? how to let the enterprise benefits, market interest, consumer interests and the interests of the harmonious development of society? this series industry spans in aux propositions, and peers.

Who can take the lead with "real", who will win in this new starting line.

Let Jet Li can safely call "frequency real, I selected aux" on the ground that, in the face of the current maximum of technology trends--energy-saving emission reduction, Oaks is a pioneer.

It is reported, the flagship of the inverter's Kung Fu "with efficient energy-saving dual-rotor compressor, and by virtue of its smart-free frequency and temperature, the effective realization of environmental protection and comfort. They are the industry early concern non-inverter air conditioner, through to new type refrigerant R410A alternative freon, opened the domestic frequency market green curtains of fluoride.

Air conditioning industry after germination, universal, recombination, shuffle, including aux, 8 large leader has accounted for a market share of 80%.

But the war continues, who is the future of "Kung Fu King"? consumers will be the end of the voters and the grant of India ".