Haier air conditioning and then take the first consumer satisfaction

The fact is, consumer satisfaction is the key brand market size.

In the recently concluded at its second session (2010) Chinese appliance user satisfaction annual meeting, the Committee, China Association for user state information center, GOME, publicity on the national 24 a second-tier cities, 8.6 million consumer appliances satisfaction survey report. Results show that Haier air conditioning by virtue of the highest quality product quality, best independent innovation technology and leading industry standards for products, services and integrated three satisfaction "firsts". This is another reason 2010 China quality wanlixing A class product, Haier air conditioning this year once again become the consumer mind first.

This reporter has learned that the annual meeting of Chinese household electrical appliance user satisfaction is the authority of the home appliance brand in the field of satisfaction, has been highly recognized in the industry, its advocacy of household appliance user satisfaction (HACSI) research has become an objective evaluation, just on the home appliance industry customer satisfaction, a new ideas, new rules.

"This research is the nation's largest to date, the consumer participation in the highest user satisfaction survey of household appliances, truly reflect the present the brand in the products, services, and other aspects of consumer satisfaction, will provide consumers with useful shopping guide", the experts further stated.

Quality: integrate global resources most demanding tests to assure users

Since 1985, the first split air conditioning, Haier air conditioning has been committed to building the world's first quality competitiveness.

Global environment simulation laboratory of rigorous testing and research experts in the world's top two major global wisdom of resources conformity, forging the Haier air conditioning more than 20 years of consistent world class quality.

It is understood that, as early as 1999, Haier has invested into China's only global environment simulation laboratory, according to the needs of environmental experiments simulate nature including heat, cold, damp environment and bad attacks of wind, hail and other destructive extremely strong environment, every Heil air conditioning factory has to go through 6 global limit environmental simulation tests.

In order to meet the changing needs of consumers, providing world-class quality products, Haier air conditioning consolidates global expert by many top 10 sat, from product planning phase to the development, from parts to manufacturing, from user authentication to install, giving the whole Guide. In addition, Haier air conditioning also has distribution in Japan, Korea, and other global big r 8 tip air conditioning specialist resources armed Haier air conditioning in order to let every purchase Haier air conditioning users can rest assured that the product quality.

Technology: create a user needs the most leading technology leads global consumer trends

To let the user be satisfied, to impress the user's heart.

In global technology innovation of the technology of today, who meet user demand for innovation, who will lead the consumer trend gained users. Recalling the 2010 cold years, Haier air conditioning has been the focus of the work embodied in independent innovation technology research and application, be it swept the market without fluoride inverter air conditioners, or lead the industry's networking products, Haier air conditioning always adhere to customer demand as the core, in technology, products and other aspects of a comprehensive innovation.

Since 1998, Haier air conditioning-free technology pioneer, Haier has been in the lead-free conversion market forward.

In 2000, the first non-inverter air conditioner successfully, in 2010, Haier and original A +-free inverter air conditioner, than ordinary 3-level non-inverter air conditioner a year can save approximately 160 tariff, and become the industry's first implementation of inverter air conditioner-free 100% leader. Haier-free inverter air conditioner for the consumer to give a more healthy and more low-carbon living comfort and environmental protection.

However, in 2010, Haier air conditioning the most subversive of innovations should be from the invention of networked air conditioning.

Haier-free frequency of networked air conditioning, non-fluoride frequency and two future of networked home appliance development of technological innovations, realized the smart IOT of networking technologies for advanced applications, through wireless technology, which can carry out 3G-TD intelligent security, remote monitoring, operation management, service alerts, such as multiple intelligence operation. The invention of the air-conditioning industry development, leading to a new level, and for the global consumer presents a refreshing way of life.

Services:-led development of the highest quality services to enable standard users more carefree

In the recently published State of the first electrical appliances after-sales service standards, by Haier air conditioning drafted and developed by "household and similar use-free inverter air conditioner installation service specification was officially incorporated into the application scope, which is China's home appliance service industry first" countries "-prefix common criteria, Haier in promoting air conditioning service system improves and upgrades made tremendous contributions.

Participate in and lead development of national standards for Haier air conditioning services really recognized.

In the service commitments, Haier industry's first "no fluoride inverter air conditioner Unit 10-year free repair kits," but State standards only for 1 year, this upgrade is committed to immediately set off a wave of industry extended warranty; in supporting installation, Haier-led development of the domestic first CFC inverter air conditioner installation service specification and to propose clear 100% vacuum professional installation; in service communication, Haier's national 400 service hotline 24/7 365 opening, after-sales service staff ready to answer consumer challenges; in service standards, from on-site users a SIP of drink to the non-moving services from clean installation to install the first design, Haier has been working hard for consumers to create a comfortable air green energy-saving solutions that allow people to experience the real rest assured worry-free service.

Experts said the 2010 China's air conditioning in the trade-in, energy subsidies, household appliances to the countryside, etc of good policy stimuli that have struck the release of growth.

But if you want to continue to maintain this momentum, consumer satisfaction is the key. In the current air-conditioning industry overall satisfaction not high status, Haier was honored the air-conditioning industry best brand satisfaction, the entire industry has played a good role model. WithIndustry should be to Haier brand for benchmarking, more involvement in service upgrades, satisfied with the upgrade.