Brand marketing let air conditioning enterprises stand high see far

"Sailing to change, will be striking back."

In the second half of 2008, suddenly smell air conditioning market of enormous potential and opportunities of Tang wave, abandoning the previous work, into air conditioning sales industry.

Two years have passed, by virtue of the unique "Huaian people courageously dare first" spirit, Tang wave has the strong stand of Huaian air-conditioning market and lay a piece of his own world.

Good thing

Talking about this year's air conditioning sales, Tang Bole is from ear to ear.

"This year's weather is a big help, all of air conditioning sells are good, I have the Oaks store for some time has sold the goods. "Tang jianbo told the reporter, in addition to zhongguoqiyebao stores of retail business, he has also done some Huaian several towns of the wholesale business.

"That is, the Township of wholesale network do good this year, margins and store retail, essentially half half.

"When a reporter asked him on the expected air conditioning market next year, Tang wave remains optimistic," and this year, essentially flat, although this year is very special, climate impact is large, but I'm on next year's aux sales or very confident. ”

"The air conditioner on the market, the brand competition is very fierce, poor quality, after-sales weak brand has long been eliminated, can stay are heroes, get a good brand is the hero in hero.

Aux is the leader in these heroes, tasty and is it the largest killer, "Tang wave to be serious," in huai'an, apart from the Oaks, is beautiful, gree, brand, our quality are the same, spelling is price and post-sales, these two who are not afraid of Oakes. ”

Newspaper SMS Qi bombing

When asked about the place aux who need improvement, Tang wave on a told reporters: "If you increase the enterprise from products and marketing to brand marketing transformation, the brand also will have greater breakthroughs, brand marketing can make higher Enterprise station, read further.

”

"I believe aux very early on discovered this issue, so now will make Jet Li do presenters, do such a large-scale national publicity," Tang wave laughs, "Jet Li this candidate's well and good.

”

Tang wave told reporters that he in Huaian local publicity in Oakes is also a great deal.

"We are often in the Yangzi evening news" newspapers in a number of promotional campaigns, aux, the effect is good. But compared to newspaper ads, I think SMS advertising more effective, "Tang wave said," sometimes Oaks company provide some promotional materials to us, we have adopted local SMS platform, large areas of the send to consumers so that they can understand the Oaks of brand and promotional activities. Newspapers limited the scope of the publicity, but who will see the message. ”

In addition, the Oaks of business-to-Tang wave air conditioning sales are of great help.

"Every ' 3.15, ' ' may day ', ' 11 ', and other sales season, they go to the store for help, to do some promotions. In addition to the price promotions and giveaways that sent you the sales. "Tang Jian wave with a laugh.

Finally, Tang wave told reporters, Oaks, uphold existing at bargain prices, coupled with ever-increasing social awareness, it is the future.

And Tang wave will act as a reseller, aux loyal to businesses in the region to contribute to the development of the market.